Snorkeling

Surfing

Golfing

Director Of Marketing

Marketing & Sales

I'm an experience growth leader with over 10 years of experience in digital marketing delivering sales for DTC brands with a holistic view of customer acquisition &amp; retention. I have generated hundreds of thousands of orders online, and promoted products and services through paid advertising, e-commerce, and digital marketing channels. - I have generated over $100 million in revenue throughout my career. - I have helped a range of startups and have generated millions in revenue for them with nationwide and global sales. - I am a leader and have managed several teams over my career from paid media, organic, and creative. - Former Fidelity National Financial, Fluent, and Fresh Clean Threads. Skilled in:Paid Media, E-commerce, Brand Strategy, Growth &amp; Performance Marketing, Customer Acquisition &amp; Retention, Analytics, Lead Generation, Paid Search, Paid Social, Paid Shopping

● Oversee Paid Search and Paid Shopping Program
● Built Daily KPI Tracker For Team To Follow
● Test New Campaign Bidding Strategies
● Manage Agency Relationships (Creative, Paid Social, Data Analysis)
● Help Oversee Amazon PPC Campaigns
● Subscription Growth

Director Of Growth Marketing

● Generated over $27 million in revenue with paid search
● Increased total ad spend over $500,000 a month with paid search
● Led project to implement product feed management utilizing Google merchant center, Facebook shop, TikTok shop, and Criteo. 
● Average ad spend on Google search averages $200,000 a month
● Average ad spend with Google shopping ads is $300,000 a month
● Average ROAS total for account is over 4x

Impacted by RIF

Senior Manager of Paid Media

● Managed over $10 million in ad spend in Paid Search and Google Shopping
● Built out shopping feed and managed for clients
● Worked with large enterprise clients shopping feeds

Impacted by RIF

Senior Manager Performance Marketing

● Produced $5 million revenue in 1 year at A4D.
● Built Google Shopping Feeds For Apparel Clients
● Managed 200 external ad agencies and affiliates to drive traffic to clients apparel products.
● Provided search engine optimization to clients pages.
● Responsible managing external ad agencies and affiliate media buyers.
● Generated $1 million profit in first year at company.

Director of Performance Marketing

Implemented digital lead generation system for local offices to increase sales efforts for the western region of United States utilizing Google advertising.

Built and managed new promotional strategy utilizing email platform resulting in increased engagement with clients. 

● Led project to build CRM tool for sales team that collected data from real estate industry.
● Managed marketing efforts provided from our studio to the Sales Executives in the field.
● Maintained and managed Wordpress websites.
● Helped with Search Engine Optimization efforts for local company websites.
● Team lead on creating more content based on title and escrow insurance for local websites.
● Provided training to new Sales Executives with all marketing tools.
● Partnered and led project to build out B2B E-Commerce platform.

● Managed marketing efforts provided from our studio to the Sales Executives in the field.
● Created digital eBooks to provide to clients and internal employees.
● Provided training to Sales Executives with all marketing tools our team provided.
● Collected sales data and created reports for the various Sales Managers across six states.
● Created email drip campaigns for various projects that last two to three months.

Regional Marketing Manager

● Managed rebranding assets for company website, creative redesign, and execution across marketing channels. 
● Managed build of website with response technology and increased traffic of qualified conversions.
● Content management: Built out content site for external offices to request marketing content.
● Trained and hired new employees on how to operate tools and internal marketing systems.
● Led project to build content for web to help increase organic traffic.
● Built and managed lead generation system to generate calls for sales team.

Marketing Strategy Manager

Owner, Malakye.com

Brand Builder

International/Canada Sales and Marketing Support

Sales Operations Manager - East Coast at Boardriders

Retail Account Executive at Prepared Hero

Sales Rep

To the Malakye Community,For over a decade (Malakye is 22 now but it was a tough decade), I've been on a journey that’s tested my patience, my perseverance, and my belief in the good in people. I want to quit, all the time. I've faced countless rejections, disappointments, and witnessed the ugliness of self-serving behavior. But through it all, I've remained committed to what I love—supporting the skateboarding, surfing, golfing, and outdoor industries—and to helping each of you pursue your passions and build your careers.There are people out there who take and never give back. They use the efforts of others to climb higher, never stopping to show gratitude or acknowledge the help they’ve received. These are the people who could be true allies, but instead choose to look out only for themselves. It’s disheartening, even disgusting, to see, and I know many of you have experienced this firsthand.But here's what I want you to know: Stay resilient. Stay strong. One day, all of this hard work, this perseverance, and this resilience will pay off. It will be worth it. The road is tough, and the people who make it tougher aren’t worth your energy. Focus on what drives you, what you love, and the community that truly supports you.Malakye.com is more than just a platform—it’s a testament to the power of persistence and passion. It's a place where the authentic, the real, and the resilient can come together to build something greater than themselves. For every self-serving person out there, there are countless others who recognize your efforts, who see your passion, and who will stand by you when it matters.Let’s continue to push forward together. Let’s continue to build a community that values authenticity, gratitude, and real effort. Keep doing what you love, keep putting in the work, and remember: your time will come.And most importantly, when you’re in a position of power, don’t be a jackass.&nbsp;Don’t forget. Stay strong,<a href="about:blank" rel="noopener noreferrer" target="_blank">Chad</a>

To the Malakye Community, Stay Strong

Apparel Production Designer | Marketing and Sales Specialist

DAVID ANDERSON

E-commerce & Technical Specialist

Ivy Jane Aguirre

Retail leader turned content writer. 

Kit Campoy

E-Commerce Specialist

Lindsey DiFante

     Sales, Service

Leif Fleming

Strategic Marketing | Brand Building

Patrick Flynn

National Sales Manager

Bud Freitas

San Diego State Business Marketing Graduate

Kanoe Hoch

Vice President, Product Development

Justin Hoffman

Inside Sales at Uppswell

Noah Homan

E-Com Strategy X Integrated Marketing X Digital Design

Zach Jacobson

Partnerships Manager specializing in community engagement and influencer marketing.

Raabia Jawed

Marketing Manager at RinseKit

Troy Kong

Inhouse Sales and Customer Service  at Globe North America

Eric Lane

Building Brands & Capturing Audiences | Marketing & Advertising Enthusiast

MacKenzie Lee

Ecommerce Merchandiser at VOLCOM

Dennis Maccarthy

Entrepreneur I Strategist I Consultant - GTM strategy, Operations, DTC eCommerce, Executive Leadership.

Chip Martoccia

Creative & UX Design Leader | eCommerce, Brand Storytelling, Digital Experience

Chris Mehl

Athlete Manager at Red Bull

Adrian Morales

Sports & Brand Marketing | Athlete & Influencer Talent Strategy 

Chelsy Plaisance

Northern California Sales Representative. 


Monty Roach

Marketing Manager

Derick Smith

E-commerce Leader & Entrepreneurial Operator | Marketing Strategist & Brand Builder

Aram Stepanian

Social Media Specialist @Zwift | Multimedia Journalism | Social Content Production

Kayla Taitt

Sales and Marketing

Mike Vavak

SALES PROFESSIONAL

Ryan Warner

Courtney Wilson

Chad MacKenzie is a Director Of Marketing at Luma Nutrition in Irvine, California.

Chad MacKenzie — Director Of Marketing at Luma Nutrition

Chad MacKenzie — Director Of Marketing at Luma Nutrition

Chad MacKenzie

Skills

Interests

Industries

Activity