Cedric Penders
Ecommerce Executive · SD Sport Innovators (SDSI)
Carlsbad, CA
In My Own Words
Operations / E-commerce Execute with an entrepreneurial mind and a management consulting background looking to join a fun and creative lifestyle company in the San Diego area or remote. Former VP of OPS at Ridge Wallet, Director of Ecommerce at ISLE Surf and Sup and CMO/COO at Selk'bag. Deep understanding of organizational/operational performance and helping businesses grow. Creative problem solver, data-driven business optimizer and results-driven people manager, thriving in a creative environment at the intersection of strategy, operations and digital marketing. Expertise areas: - E-commerce Operations, Digital Marketing, Logistics and Supply Chain - Business Development and Launching new products/services in new markets - Startup Management and Scaling (Technology, Consumer Products) - Business Process Improvement and Organization Design - Project and Program Management - Team management - Business and Management Consulting
Work Experience
VP of Operations
Ridge.com2021 – 2023
Full scale Operations leader (supply chain to direct to consumer). Overseeing a team of 6 Directors for the No1 Wallet company in the US (9 figures)
Director of E-Commerce
ISLE Surf & SUP2020 – 2021
Leading the Marketing, Operations, Customer Service and IT teams at ISLE (a DTC Paddle & Surfboard company)
Ecommerce and Operations Consultant
-2015 – 2019
• Helping businesses and startups grow. • Focusing on strategy, digital marketing, business operations, e-commerce, process optimization. • Industries served: Consumer products, Luxury , Apparel, Tech, Digital media.
Director of E-Commerce Operations
PetPlate2017 – 2018
• Launched a nationwide 2-day direct to consumer distribution network for a high growth subscription box startup. • End-to-end responsibility over operations, supply chain, inventory management, order fulfillment, 3PL and vendor relationship management. • Manager of the operations and customer care team, reporting directly to the CEO.
General Manager / Business Development Manager
Foodpairing Inc2015 – 2016
• Managed the US branch of a creative tech startup in NYC. • Developed the go-to-market strategy and identified/prioritized qualifying market segments. • Developed partnership relations with leading CPG companies generating +200 sales leads from the ground up.
