Carter York
Marketing Manager · Texas Metal Works LTD CO
Justin, TX
In My Own Words
Creative candidate with vast experience developing, executing, and managing campaigns across multiple channels. Skilled in leveraging data-driven insights to identify target markets and create effective campaigns. Well-versed in leading teams to deliver successful campaigns that drive customer engagement and ROI. Adept in video production and with a flair for engaging storytelling, my expertise in digital marketing strategies significantly enhances brand visibility, showcasing my ability to transform concepts into compelling visual narratives. Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results- driven with a passion for growth and efficiency to meet company needs and increase service value.
Work Experience
Marketing Manager
Texas Metal Works LTD CO2024 – Present
• Collaborated with product development and design teams to align messaging and branding initiatives. • Conducted market research to optimize campaign targeting based on target audience demographics and behaviors. • Increased Youtube subscriber base organically by over 300%. • Implemented SEO best practices such as meta tags optimization and keyword research.
Video Producer/Editor
York Media LLC2014 – Present
• Providing concept to completion video production for various clients including Nascar, professional motorcycle racing series, city functions, weddings, drone videography and more.
Digital Media Producer
Texas Gun Experience LLC2021 – 2022
• Developed and executed digital marketing strategies to drive brand awareness and increase website traffic. • Created engaging social media content, resulting in a 90% increase in follower engagement. • Managed the creation of a video podcast from the ground up.
Video Producer
Tucker Powersports2018 – 2021
• Traveled coast-to-coast to events, managing all aspects of video production from pre to post-production. • Collaborated with clients to understand their vision and objectives, translating them into creative concepts. • Produced content spanning every segment of the industry, ensuring projects were completed on time and within budget.
Digital Media Producer
J&P Cycles2016 – 2017
• Produced high-quality video content for commercials, documentaries, and events. • Developed unique concepts for promotional videos to effectively convey brand messaging. • Collaborated with creative teams to ensure the vision and message of each project were met.
Video Producer/Editor
Geekbeat.TV2014 – 2016
• Shot and edited daily videos for hundreds of thousands of subscribers at Geekbeat.TV • Contributed to creative development of skits and product reviews • Rose from intern to producer/editor in just six months