Ashley Bass

Lead Photographer and Art Director

2019 – Present

Photograph images for LEVIS kids global spring/summer as well as autumn/winter. Execute the casting and art direction while working closely with LEVIS to maintain style and vision.

Freelance Photographer

2018 – Present

Develop impactful images and video content that engage customers and accurately communicate brand messaging for sustainably sourced children’s products.

• Project Management: Spearhead art direction for seasonal collections. Lead and collaborate with creative team in the execution of aesthetically persuasive set design and location for video and photography shoots. • Creative Direction: Strategically craft and create images that capture, engage and grow audiences. Direct entire creative process within an allotted time frame and budget. Conceptualize videos and photography to support brand identity and marketing efforts. • Photography: Photograph and capture video footage of seasonal collections. Plan and manage on and off-site photoshoots with and without children. • Styling: Style seasonal collections to highlight products and support overall creative direction. • Brand Management: Generate innovative design concepts that promote brand position and identity. • Casting: Plan and execute casting calls for seasonal collections. Cast models and actors that represent brand identity and support goals and creative direction of projects.

Freelance Photographer

2017 – Present

Envision, capture, and produce engaging, consumer-relevant editorial content that resonates with consumers and aligns with brand standards and marketing strategy.

• Brand Management: Create and develop compelling content that visually communicates brand image and message. • Project Management: Lead the art direction, photography, and styling of fashion-forward editorials to support creative direction and marketing efforts aligned with brand standards. Develop original content for target market that supports advertising, marketing, and brand awareness efforts. Delivers high-quality creative projects on time and within tight deadlines. • Casting: Collaborate in scouting and casting of child models; direct and instruct models on set. • Creative Vision: Create strategically designed editorials through visual storytelling, photo style, and creative mood and setting. Maintain a consistent visual direction aligned with brand standards. • Photography: Design photo layouts, including background and styling of merchandise. Perform editing, color correction, enhancement, and delivery of final images. • Styling: Direct and collaborate with hairstylists, make-up artists, wardrobe stylists, and assistants.

Freelance Photographer

2016 – Present

Lead and direct the development of customer-facing images and content from conception to production to be the visual voice of a brand of innovative parenting and children’s products.

• Project Management: Orchestrate the art direction, styling, and shooting of seasonal collections. Conceptualize, design, and produce photography images to seamlessly deliver compelling, customer-facing images. • Creative Vision: Develop creative visual solutions that support key messages through engaging content implemented in brand and marketing programs. • Photography: Deliver excellence in the design and creative direction of high-quality skilled photography and post-production editing.

Bachelor of Arts, Technology and Emerging Communications

2017 – 2019