Brooke Anderson
Digital Marketing + CRM Manager
huntington beach | United States
Skills
No information
Interests
No information
Industries
Fashion
Lifestyle
Outdoor
Streetwear
In my own words
— BrookeMarketing professional with a strong passion for digital storytelling via email, affiliates, and online advertising with emphasis on data driven results.
My experience includes ecommerce, email marketing, customer segmentation, affiliate and loyalty marketing, social advertising, and promotion execution.
Trajectory
Apr 2016 — Now
Digital Marketing + CRM Manager · Wet Seal
• Primary lead for day-to-day email calendar and triggered campaigns.
• Build, schedule, upload, test, QA check and optimize each email campaign across desktop and mobile.
• Report daily and weekly on email campaigns; offer insights to any correlation between site and email metrics/trend.
• Maintain database segments and understand overall structure and its use in filter building to target with the best results.
• Drive interest segmentation and leverage customer behavior insights into personalized campaigns.
• Oversee affiliate marketing via AffiliationTraction PepperJam.
• Assist paid search and retargeting efforts.
Dec 2015 — Oct 2016
Marketing Coordinator · Palace Entertainment
• Assist marketing efforts for 9 water parks, 8 theme parks and 6 family entertainment centers.
• Maintain relationships with social influencers to manage blogger outreach campaigns.
• Coordinate/execute social media campaigns and curate content.
• Traffic/assist email marketing.
• Routine SEO maintenance.
• Write press releases & distribute via Vocus.
• Assist with developing, executing and integrating promotional, sales and brand programs.
Oct 2015 — Apr 2016
Social Media Manager · Dita Eyewear
• Curate daily social media and blog content.
• Generate, edit and publish blog posts for blog.dita.com.
• Manage influencer marketing - work with various fashion influencers and photographers.
• Manage monthly email marketing messages: generate, test, send, analytics, etc.
Jul 2013 — Oct 2013
Marketing Intern · Sonic Drive-In
• Assist the marketing production for ice cream and drink product lines.
• Work with digital team to assist management of SONIC POPs playlists according to LTOs.
• Work with advertising agencies and franchisees to develop in-store promotions.
• Curate and executed LED requests for SONIC franchisees.
• Assist with menu configurations.
• Curate social media content and assisted maintaining various platforms.
• Write product descriptions for the sonicdrivein.com menu.
• Assist with fiscal year budget tracking, etc.
Activity
Education history
Orange Coast College
Associate of Arts | 2009 - 2011
University Of Oklahoma
Bachelor of Arts | 2011 - 2013