• Primary lead for day-to-day email calendar and triggered campaigns. • Build, schedule, upload, test, QA check and optimize each email campaign across desktop and mobile. • Report daily and weekly on email campaigns; offer insights to any correlation between site and email metrics/trend. • Maintain database segments and understand overall structure and its use in filter building to target with the best results. • Drive interest segmentation and leverage customer behavior insights into personalized campaigns. • Oversee affiliate marketing via AffiliationTraction PepperJam. • Assist paid search and retargeting efforts.

• Curate daily social media and blog content. • Generate, edit and publish blog posts for blog.dita.com. • Manage influencer marketing - work with various fashion influencers and photographers. • Manage monthly email marketing messages: generate, test, send, analytics, etc.