Brittany Fielding

Lead Merchandiser/Buyer for L*Space by Monica Wise

Lead Merchant of Chelsea Sky, a new sustainable brand designed for the millennial consumer, which is expected to deliver $10 million in sales in its first year • Worked cross-functionally with design, sales, and marketing teams to launch Chelsea Sky in 200 Macy’s department stores in September • Builds focused seasonal line plans that accurately reflect strategic growth plans and increase assortment productivity • Focuses on cost and profitability; rolls up seasonal margin and aims to exceed financial targets and plan • Develops strategic assortment initiatives to remain relevant and on-trend while driving incremental sales • Analyzes seasonal and weekly sales to react to current business trends and impact future lines

• Bought women’s fashion and basic knit tops across core, outlet, and e-commerce channels; which delivered $66 million in sales in 2015 and a +14% sales comp over last year • Acted as the Brandy Melville brand lead. Collaborated directly with correspondents to ensure that Brandy drove 20% of total women’s sales • Developed seasonal strategic initiatives and assorted on-trend and elevated product to grow style productivity, AUR, and margin • Worked cross-functionally with planning partners to architect bottoms up seasonal financial plans and deliver growth year over year • Managed open-to-buy and tracked receipt movement, calling out upside and risk to plan and taking action where necessary • Collaborated with mart vendors weekly to build chase strategies to react quickly to in-season business, trend, and the competitive landscape • Conducted weekly internal and competitive store visits to draw insight into performance and identify assortment and strategic opportunities

• Supported the Body by Victoria and Simply Sexy bra categories which drove 50% of Victoria’s Secret stores’ bra business and half a billion dollars in annual sales • Managed in-season business by tracking and analyzing sales in order to identify opportunities to increase volume, improve margins, maximize inventory, and decrease markdowns • Implemented and oversaw a brand heritage shop-in-shop initiative that is expected to deliver an incremental $30 million in annual sales • Assessed the competition and trend and collaborated closely with Design team to ensure product remained relevant and fresh to our customer • Oversaw the execution of seasonal hindsight across all lingerie categories