Brianna Warren

Marketing Coordinator

Atlanta | United States

Skills

No information

Interests

Outside of traveling for work

I enjoy spending my free time at torq cycle. this is my second job

But also my second home. i have found that the cycling community is one that stands strong together and i have gained so many new friends from working and spinning at the studio.

Industries

Bike

Lifestyle

Moto & Powersports

Outdoor

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Brianna

• Assist in the development and execution of all quarterly consumer incentive programs.

• Coordinate and assist in the execution of all new product launches including a consumer event tour with over 40 cities. • Manage all aspects of events including dealer conference, races and motorcycle shows. • Assist in content curation and creation for social platforms. • Analyze social data for all social platforms. • Monitor the relationship with race teams and the manufacturer, including budgets for seasonal events. • Collaborate with all dealerships on their marketing and advertising efforts, including all digital placements. • Build relationships with industry partners. • Build and launch e-blats to the national database weekly. • Work with advertising agency to place media buys, including digital buys. • Monitor all industry OEM Retail Promotions and report monthly to global senior management.

Trajectory

May 2014 — Now

Marketing Coordinator · Triumph Motorcycles Limited

• Assist in the development and execution of all consumer incentive programs. • Coordinate and assist in all motorcycle product launches. • Manage all aspects of events including dealer conference, races and motorcycle shows. • Assist in content curation and creation for social platforms. • Analyze social data for all social platforms. • Monitor the relationship with race teams and the manufacturer. • Collaborate with all dealerships on their marketing and advertising efforts, including all digital placements. • Build relationships with industry partners. • Build and launch e-blats to dealerships bi-weekly. • Work with advertising agency to place media buys, including digital buys. • Monitor all industry OEM Retail Promotions and report monthly to global senior management.

Nov 2013 — May 2014

Marketing and Events Director · Hellbender Harley-Davidson

• Created all in-store promotions for each department which resulted in a 3% increase in sales. • Negotiated all advertising buys for the dealership. • Created all print and online advertisements via Photoshop CC. • Spearheaded all aspects of the texting and E-blast campaigns. • Oversaw the dealership’s social media accounts including analytics. • Launched employee appreciation programs.

Feb 2010 — Nov 2013

Marketing and Special Projects Coordinator · Six Flags Atlanta Properties

• Communicated with radio and television stations for planning and execution of events and advertising. • Coordinated and managed all media event launches of new rides. • Conducted research for new sales prospects and events and presented to senior staff on a monthly basis. • Improved efficiency and increased return of the barter system by over 50%. • Achieved over $500,000 in incremental revenue generated from promotional partner programs. • Monitored and analyzed social media platforms which resulted in an increase of social following by 3% in one year.

Activity

Education history

Kennesaw State University

Bachelors in Business Administration | 2009 - 2013

Connections

Brandon Glanville

Director or Business Development / Partner
Upshift Online Inc.

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