Brianna Warren

• Assist in the development and execution of all consumer incentive programs. • Coordinate and assist in all motorcycle product launches. • Manage all aspects of events including dealer conference, races and motorcycle shows. • Assist in content curation and creation for social platforms. • Analyze social data for all social platforms. • Monitor the relationship with race teams and the manufacturer. • Collaborate with all dealerships on their marketing and advertising efforts, including all digital placements. • Build relationships with industry partners. • Build and launch e-blats to dealerships bi-weekly. • Work with advertising agency to place media buys, including digital buys. • Monitor all industry OEM Retail Promotions and report monthly to global senior management.

• Created all in-store promotions for each department which resulted in a 3% increase in sales. • Negotiated all advertising buys for the dealership. • Created all print and online advertisements via Photoshop CC. • Spearheaded all aspects of the texting and E-blast campaigns. • Oversaw the dealership’s social media accounts including analytics. • Launched employee appreciation programs.

• Communicated with radio and television stations for planning and execution of events and advertising. • Coordinated and managed all media event launches of new rides. • Conducted research for new sales prospects and events and presented to senior staff on a monthly basis. • Improved efficiency and increased return of the barter system by over 50%. • Achieved over $500,000 in incremental revenue generated from promotional partner programs. • Monitored and analyzed social media platforms which resulted in an increase of social following by 3% in one year.