Brian Bott

Action Sports Marketing Professional / Photographer and Videographer · B2 Action Sports Marketing

Irvine, CA

In My Own Words

Creative Producer of Polished Marketing Campaigns with more “grass-roots” Level Budgets.

Work Experience

Action Sports Marketing Professional / Photographer and Videographer

B2 Action Sports Marketing

2010 – Present

B2 Action Sports Marketing Fake Leg Photography @fakelegphotography Social Media Content Provider 2010-Current Abbreviated Client List: Hurley, Huntington Surf and Sport (3 Locations), Xcel Wetsuits, Quiksilver, Surfline, RVCA, Slater Designs and Individual Professional Surfers and MMA Fighters Worldwide. • Provide each company with video and photography content of their sponsored athletes, staff and events attended. • Provide photography and video for use with, but not limited to, Social Media, POS Displays, Catalogs, Trade Show Materials and Websites.

National Sales and Marketing Manager - Action Sports

OGIO INTERNATIONAL

2008 – 2010

• Exceeded sales objective by 48% utilizing strategic ‘new products’ pre-booking program with Key Accounts prior to launch. • Increased sales by 37% in a down market by shifting product focus to KEY MSRP’s. • Restructured product delivery dates with overseas manufacturing to meet/exceed Industry expectations. • Saved over $75K in Marketing expenses by transitioning from expensive print media contracts to a more relevant and cost effective social media/web campaigns. • Increased Divisional profitability 10% by accurate product forecasting.

VP Sales and Marketing - Action Sports

iShock / Hydrodynamics USA, Inc.

2003 – 2008

• Created a National Distribution Network responsible for an additional 35% sales increase in new business. • Added $180K in sales by developing an OEM program in market segments outside of the Action Sports Industry. • Created and sourced all Visual Material for product packaging, In-store point of purchase, digital and print advertising 20% under budget. • Recruited, Evaluated and Mentored all Sales and Marketing Staff to achieve our sales target of $1mil in the initial year of business. • Traveled on average 28 weeks per year, each year coming in on average 15% under allotted travel budget.

National Sales and Marketing Manager - Motocross Division

Applied Racing

2001 – 2003

• Shifted Company Trade Show focus leading to a 100% increase in on-site sales. • Analyzed event data and streamlined Company (event) calendar to fall within budget for the first time in Company history. • Managed and maintained all Marketing, Event and Trade Show inventory cutting loss by 80%. • Analyzed, tracked and reported on all post-event communications, opportunities and return on investment (ROI) in formal written summary to Company Owners and Board of Directors. • Created an athlete support program whereby all sponsored racers purchased products through existing stocking-dealers leading to a 30% increase in sponsorship sales.

Global Sales and Marketing Manager - Action Sports

Slime Tire Sealant

1997 – 2001

• Co-branded a specific line of Slime products with leading name brands such as Schwinn and GT Bicycles leading to a 38% increase in sales. • Added $400,000 in new-business sales by developing modified product packaging and price-points for REI, Bass Pro Shops and Cabela’s through their Powersports/ATV Division. • Created a pre-stocked point-of-sale display with interactive element for dealers to demonstrate Slime leading to a 35% increase in dealer sales on average. • Utilized my relationships in the world of off-road racing to secure global Brand representation from trusted, professional athletes for “pennies on the dollar.” (Baja 500, 1000, Dakar Rally Africa, Grand National Cross-Country Series).