Bobby Massey

• Leveraged existing relationships with top U.S. tastemaker accounts to create partnerships with New Era Cap • Conceptualized projects with accounts based on customer needs and regional sports licensed opportunities • Worked with design, marketing and PR to create effective programs coupled with strategic storytelling • Maintained constant communication with production and sourcing to meet RDD, utilizing both overseas and domestic production facilities • Assisted Category Directors to meet customer pricing and margin needs to earn new business • Key Accounts: Kith, Aime Leon Dore, Death to Tennis, Palace Skateboards, Alltimers. Bodega, Xhibition, CNCPTS, Corporate and Union Los Angeles

• Opened and serviced over 200 accounts as single representative for East Coast region • Managed and created new business based on corporate goals • Grew business exponentially over all accounts while managing delivery, chargeback, and QC operations • Facilitated design direction and product development for East Coast market • Key achievement: Over $2.0 million shipped within first year

• Planned and participated in over 6 tradeshows annually; planned extensive road travel • Maintained weekly correspondence with vendors • Analyzed market trends and interpreted focus to steer line direction • Presented collections at tradeshows, processed and ensured timely delivery on orders • Key Achievement: Grew initial business by 30%

• Performed all daily operations: opening, closing, cash out, deposits • Merchandised new seasonal collections for apparel, accessories, footwear and eyewear • Organized Special Releases for footwear, apparel and Head Porter • Responsible for Buying and planning for all categories, Including Nike, Jordan and Head Porter Japan • Analyzed and updated statistical sell thru reports • Key achievement: Reported to James Jebbia; Managed 6 employees