Annie Hsu

• Drove brand presence through local/social communities, ambassador programs, and events • Networked and built relationships with consumers and store partnerships • Planned, developed and executed marketing plans that aligned with the brand, the store objectives, and maximized productivity within the yearly budget • Encouraged all staff to participate in planning and attending in-store and off-site events • Produced monthly reports on community engagement and events

• Directed and managed project development from start to finish for all private labels (E.g. Target) • Acted as liaison between Sales, Design, Production, Technical Design, CS, and Logistic departments • Oversaw internal and external communications regarding products in development stages • Planned and managed Time and Action calendars for all projects; Lead weekly meetings • Provided market research regarding trends and analyzed sell-through for all programs

• Managed west coast wholesale sales team as well as the east coast retail sales team • Identified customer service issues and provided solutions for the sales team • Forecasted and developed sales goals • Conducted market research and identified the latest fashion trends • Represented company at trade shows to promote the brand