Associate of Arts, Professional Designation

Fashion

Outdoor

Climbing

Traveling

Letterpress

•   Finely honed ability to analyze and identify business opportunities for growth
•   Demonstrable success performing customer analysis, merchandise development, sales
forecasting/planning, tech pack, sourcing, production, and marketing strategies
•   Strong communication skills in sales, vendor relations, and negotiation
•   Ability to lead and to work in a team environment, as needed
•   Proficient in PC/Mac programs (Microsoft Office Suite, Illustrator, Photoshop, etc.)
•   Fluent in Chinese (Mandarin) and Taiwanese

•   Drove brand presence through local/social communities, ambassador programs, and events
•   Networked and built relationships with consumers and store partnerships
•   Planned, developed and executed marketing plans that aligned with the brand, the store objectives, and maximized productivity within the yearly budget
•   Encouraged all staff to participate in planning and attending in-store and off-site events
•   Produced monthly reports on community engagement and events

Marketing Lead

•   Directed and managed project development from start to finish for all private labels (E.g. Target)
•   Acted as liaison between Sales, Design, Production, Technical Design, CS, and Logistic departments
•   Oversaw internal and external communications regarding products in development stages
•   Planned and managed Time and Action calendars for all projects; Lead weekly meetings
•   Provided market research regarding trends and analyzed sell-through for all programs

Sales Operational Manager

• Managed west coast wholesale sales team as well as the east coast retail sales team
• Identified customer service issues and provided solutions for the sales team
• Forecasted and developed sales goals
• Conducted market research and identified the latest fashion trends
• Represented company at trade shows to promote the brand

Customer Service/Sales Manager

• Maintained excellent relationships with current and potential clients
• Established strong communication between clients and manufactures
• Developed new sales strategies to increase sales volume
• Conducted sales meetings and negotiations with clients
•   Conducted market research and identified the latest fashion trends

Account Manager

• Maintained excellent relationships with domestic and international vendors
• Supported buyer with development of merchandise strategy for both Retail and Direct Sales
• Prepared various sales reports and updated actual budget plan for meetings
• Managed purchase orders and solved invoice issues and damaged merchandise
• Provided sales training and information for the sales associates

Assistant Buyer - Tabletop

•   Managed large to medium-sized corporate accounts worth more than 1 million in revenue
•   Conducted sales meetings and attended trade shows
•   Developed new sales strategies and assisted with marketing plans to increase sales
•   Forecasted sales and negotiated regular and volume prices on all products

Annie Hsu is a Marketing Lead at Arc'teryx. View their experience, skills and work history on Malakye — the professional network for creative,…

Annie Hsu — Marketing Lead at Arc'teryx

Annie Hsu

Skills

Interests

Industries

Education history

FIDM

State University of San Francisco - Extension

University of California - Davis