Andrew Fritts

Founder

2017 – 2024

EV-MODS was launched to meet the needs of enthusiasts hungry for electric vehicle aftermarket parts. EV MODS LLC. www.ev-mods.com is a ecommerce marketplace that runs on Shopify and is a drop-ship only business serviced by Turn 14 Distribution and other wholesale distributors. EV-MODS serves as an excellent test-bed for software applications A-B testing and marketing innovations before launching for other Brands that I represent. Current scale requires less than an hour a week to maintain.

Director of Marketing

2023 – 2024

Rebuilt the marketing department by clearly defining roles, developing SOP’s and empowering the right people in their best roles. Changed marketing culture from COVID era, that had no department leadership. Develop meaningful KPI’s. Regained control of omnichannel marketing from 3rd parties. Launched B2B marketing programs to lead company into multichannel sales. Managed a team of 7 as well as personally oversee all META based marketing.

Content Marketing Manager

2019 – 2022

Ownership of content creation & organic social media strategy for 5 major automotive aftermarket brands. Develop, create and run PerTronix in-house paid digital campaigns. Work independently to produce video content from conception to delivery. Manage all social media channels including Facebook, Instagram & YouTube. @PerTronix @JBAPerformanceExhaust @DougsHeaders @TaylorCableProducts @PatriotExhaustProducts PerTronix was sold to 3 different ownership groups in my 2 years. In October 2022 the ownership group consolidated resources and outsourced marketing to an agency.

Director of Marketing and Data

2018 – 2019

Owner of all marketing efforts from conception to delivery including full P&L ownership of the ecommerce sales channel. Built strategy leveraging 18 years industry experience and implementing best practices in digital marketing. Successfully restructured marketing, ecommerce sales channel and company data management resulting in 100% y/y DTC growth for 2 years. Set and manage marketing budget. Carefully measured ROI and adjusted strategies to achieve the best possible results. Directed marketing team including the hiring and firing of team members. Built strong relationships with media partners, 3rd party marketing companies and industry trade organizations. Effectively communicated with the board of directors and investment group. Digital Marketing and Ecommerce: Built new ecommerce Shopify website that streamlined the ecommerce business model eliminating significant inefficiencies while increasing sales. Built and managed PPC (Google, Facebook, Instagram, LinkedIn, YouTube) and SEM campaigns. Built SEO strategies to adjust outdated keyword based SEO strategies to Google’s current machine-learning algorithm. Content Creation & Creative: Contributed directly in video production, photography and graphic design. Significant copy-writing including press-releases, product listings and social channels including social media, blogs and forums.

Sales and Marketing Manager

2018 – 2018

Develop Sales and Marketing teams for RedRanger USA, DBA Whiteline to meet company objectives of improving bottom line growth. Manage 90% of company sales through key wholesale B2B distributors and direct to consumer channels. Balance DTC sales and marketing without jeopardizing B2B growth. Inherited new Shopify Ecommerce channel launch.

Director of Marketing

2015 – 2018

Hired to create and grow Anderson Composites Brand from conception to global distribution with 300% growth over the first 3 years. Executed scalable marketing strategies to support multi-channel sales. Hire and manage the marketing team. Manage 3rd party resources to execute initiatives not achievable by in-house resources. Take a hands-on role physically producing and managing marketing automation, graphic design, video production, social media, and web design.

Digital Marketing Manager

2014 – 2015

Manage Channel Partners directly and indirectly to best position DECRA through leadership, creativity, and best marketing practices. Execute, design, and manage marketing automation utilizing multiple CRM and SaaS platforms including Manticore Technology, Salesforce.com and additional software.

Marketing Manager

2011 – 2014

Initiate and launch digital marketing channels from scratch including social, paid search, and display advertising. Manage DTC marketing campaigns. Conceptualize and deliver marketing campaigns that synergize print, digital, social media, and tradeshows to maximize brand engagement, ROI and brand reputation. Physically produce content: copywriting, photography, videography, graphic arts, video editing and web design.

General Manager - Personal Trainer

2007 – 2011

Manage GYM Membership Sales, Staff, Facilities Management and customer success. Managed personal training sessions and trained individuals to be healthier, more successful and fulfilled in their fitness. NCAA Trained Personal Trainer

BA Equivlant in Communications

1998 – 2000

BA Equivlant in Communications

College General Ed and Associates in Communications

1996 – 1998

College General Ed and Associates in Communications

High School

1993 – 1996

High School

JBA Jeep Exhaust Launch

Independently (Solo) Organized, Shot, Edited, Drone Work, 4x4 Driving, Installation... Completed project 1 Day Shooting - 2 Days Post