Andrea Harris

Responsible for managing international headwear product collection • Top line revenue growth of 44% while establishing 60%+ gross profit margin over 2-year period • Execute design for products sold in 48 channels including key account and retail outlets • Manage global headwear business by understanding the market, designing for the consumer, and exceeding regional expectations season after season • Ensuring smooth transitions through team member changes by managing assistants and assuming the roles of peers in their absence • Contribute to formulation of seasonal product strategy and briefs by close communication with Product Line Manager and Product Developer • Manage design for 160+ SKUs per season while balancing at-once Special Make-Up (SMU) business, special projects, and line additions per country requests • Energetic personality brings passion for product to the team and inspires excitement for product and brand • Commitment to brand integrity through design-led projects and categories • Recreate and manage trend sharing database for international apparel design teams •  Encourage design creativity as well as market and price appropriate product creation in team members • Conceptualize and present seasonal creative direction, product design, and prototypes to merchandising, management, and key country sales representatives. • Spearhead communication and collaborate seasonally with over 75 footwear, apparel, accessory, and graphic designers worldwide to create cohesive product offerings and color palettes • Responsible for catering to the needs of individual national markets (USA, Australia/ Southern Hemisphere, UK, France and Italy) and key accounts through SMUs • Provide product support for global marketing initiatives and programs that help propel sales for all categories including PUMA Sailing and Olympics • Manage assistants and interns for design, development, graphics, and merchandising departments • Undertake extensive international travel to conduct meetings, study key markets, develop product, and research trends

Lead apparel division in global go-to-market initiative by working closely with departmental heads • Spearhead project by organizing and conducting workshops with heads of Design, Development, and Merchandising • Point person for all team members including entire international apparel division • Maintain calendar and ensure teams hit all deadlines • Report directly to Senior Director- International Apparel