Andrea Harris

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Andrea Harris

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Creative Director - Accessories
Los Angeles | United States

Skills

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Interests

Yoga
Travel
Bowling
Hiking
Apparel design
Costume design
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Industries

Skate
Snow
Surf

Work experience

ADPTR, LLC. logo

ADPTR, LLC.

Creative Director - Accessories | 07/2016 - Current

• Principle creative director and designer for accessory design and manufacturing consultancy. • Deliver all facets of creative direction for accessory divisions including trend analysis, creative direction, design management, and team building. • Product design and execution specializing in headwear and bags for lifestyle, sport, and fashion. • Partnering with sustainable, local, and global sourcing team to deliver timely and cost-effective product for global distribution channels.
Karma Automotive logo

Karma Automotive

Design Consultant | 08/2017 - Current

Research, design, and spec creative solutions for high end electric automotive accessories.
Puma International logo

Puma International

Global Senior Headwear Designer | 09/2005 - 08/2014

Responsible for managing international headwear product collection • Top line revenue growth of 44% while establishing 60%+ gross profit margin over 2-year period • Execute design for products sold in 48 channels including key account and retail outlets • Manage global headwear business by understanding the market, designing for the consumer, and exceeding regional expectations season after season • Ensuring smooth transitions through team member changes by managing assistants and assuming the roles of peers in their absence • Contribute to formulation of seasonal product strategy and briefs by close communication with Product Line Manager and Product Developer • Manage design for 160+ SKUs per season while balancing at-once Special Make-Up (SMU) business, special projects, and line additions per country requests • Energetic personality brings passion for product to the team and inspires excitement for product and brand • Commitment to brand integrity through design-led projects and categories • Recreate and manage trend sharing database for international apparel design teams •  Encourage design creativity as well as market and price appropriate product creation in team members • Conceptualize and present seasonal creative direction, product design, and prototypes to merchandising, management, and key country sales representatives. • Spearhead communication and collaborate seasonally with over 75 footwear, apparel, accessory, and graphic designers worldwide to create cohesive product offerings and color palettes • Responsible for catering to the needs of individual national markets (USA, Australia/ Southern Hemisphere, UK, France and Italy) and key accounts through SMUs • Provide product support for global marketing initiatives and programs that help propel sales for all categories including PUMA Sailing and Olympics • Manage assistants and interns for design, development, graphics, and merchandising departments • Undertake extensive international travel to conduct meetings, study key markets, develop product, and research trends
Puma International logo

Puma International

Project Leader International Apparel | 01/2010 - 03/2011

Lead apparel division in global go-to-market initiative by working closely with departmental heads • Spearhead project by organizing and conducting workshops with heads of Design, Development, and Merchandising • Point person for all team members including entire international apparel division • Maintain calendar and ensure teams hit all deadlines • Report directly to Senior Director- International Apparel
Agron, Inc (adidas Accessory Licensee) logo

Agron, Inc (adidas Accessory Licensee)

Senior Designer | 03/1998 - 09/2004

Manage all phases of design for several accessory product ranges • Senior designer for all product categories including bags, headwear, belts, wallets, and hosiery • Senior headwear designer 1999-2004: gross revenue increased 48%, from $25 million to $37 million • Member of Middle Management Committee whereby I collaborated with all Senior team members on leadership workshops and professional growth strategies • Effectively managed multiple tasks during seasonal overlap periods including both design and development phases • Accountable for conceptualization, design, and specification documents for 90+ SKUs per quarter • Executed seasonal collections for lifestyle, sport specific, technical, and account exclusive adidas product ranges • Generated biannual trend presentations including accessory specific color palettes, market appropriate trend direction, fabrications, and trims • Responsible for presenting trends, designs, and prototypes to management, merchandisers, sales force, and buyers • Managed and trained design assistants and oversaw junior design and development team members • Spearheaded production of updated specification documents that resulted in improved communication of product designs to development, overseas manufacturing, and production teams • Collaborated with teammates to use market research and trending reports to establish seasonal line lists • Worked closely with marketing and sales to create dynamic merchandising stories for national sales meetings • Traveled overseas and domestically for product development, trend research, and target consumer group profiling
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