Andrea Harris
Andrea Harris
Creative Director - Accessories
Los Angeles | United States
Skills
No information
Industries
Skate
Snow
Surf
Work experience
ADPTR, LLC.
Creative Director - Accessories | 07/2016 - Current
• Principle creative director and designer for accessory design and manufacturing consultancy.
• Deliver all facets of creative direction for accessory divisions including trend analysis, creative direction, design management, and team building.
• Product design and execution specializing in headwear and bags for lifestyle, sport, and fashion.
• Partnering with sustainable, local, and global sourcing team to deliver timely and cost-effective product for global distribution channels.
Karma Automotive
Design Consultant | 08/2017 - Current
Research, design, and spec creative solutions for high end electric automotive accessories.
Puma International
Global Senior Headwear Designer | 09/2005 - 08/2014
Responsible for managing international headwear product collection
• Top line revenue growth of 44% while establishing 60%+ gross profit margin over 2-year period
• Execute design for products sold in 48 channels including key account and retail outlets
• Manage global headwear business by understanding the market, designing for the consumer, and exceeding regional expectations season after season
• Ensuring smooth transitions through team member changes by managing assistants and assuming the roles of peers in their absence
• Contribute to formulation of seasonal product strategy and briefs by close communication with Product Line Manager and Product Developer
• Manage design for 160+ SKUs per season while balancing at-once Special Make-Up (SMU) business, special projects, and line additions per country requests
• Energetic personality brings passion for product to the team and inspires excitement for product and brand
• Commitment to brand integrity through design-led projects and categories
• Recreate and manage trend sharing database for international apparel design teams
• Encourage design creativity as well as market and price appropriate product creation in team members
• Conceptualize and present seasonal creative direction, product design, and prototypes to merchandising, management, and key country sales representatives.
• Spearhead communication and collaborate seasonally with over 75 footwear, apparel, accessory, and graphic designers worldwide to create cohesive product offerings and color palettes
• Responsible for catering to the needs of individual national markets (USA, Australia/ Southern Hemisphere, UK, France and Italy) and key accounts through SMUs
• Provide product support for global marketing initiatives and programs that help propel sales for all categories including PUMA Sailing and Olympics
• Manage assistants and interns for design, development, graphics, and merchandising departments
• Undertake extensive international travel to conduct meetings, study key markets, develop product, and research trends
Puma International
Project Leader International Apparel | 01/2010 - 03/2011
Lead apparel division in global go-to-market initiative by working closely with departmental heads
• Spearhead project by organizing and conducting workshops with heads of Design, Development, and Merchandising
• Point person for all team members including entire international apparel division
• Maintain calendar and ensure teams hit all deadlines
• Report directly to Senior Director- International Apparel
Agron, Inc (adidas Accessory Licensee)
Senior Designer | 03/1998 - 09/2004
Manage all phases of design for several accessory product ranges
• Senior designer for all product categories including bags, headwear, belts, wallets, and hosiery
• Senior headwear designer 1999-2004: gross revenue increased 48%, from $25 million to $37 million
• Member of Middle Management Committee whereby I collaborated with all Senior team members on leadership workshops and professional growth strategies
• Effectively managed multiple tasks during seasonal overlap periods including both design and development phases
• Accountable for conceptualization, design, and specification documents for 90+ SKUs per quarter
• Executed seasonal collections for lifestyle, sport specific, technical, and account exclusive adidas product ranges
• Generated biannual trend presentations including accessory specific color palettes, market appropriate trend direction, fabrications, and trims
• Responsible for presenting trends, designs, and prototypes to management, merchandisers, sales force, and buyers
• Managed and trained design assistants and oversaw junior design and development team members
• Spearheaded production of updated specification documents that resulted in improved communication of product designs to development, overseas manufacturing, and production teams
• Collaborated with teammates to use market research and trending reports to establish seasonal line lists
• Worked closely with marketing and sales to create dynamic merchandising stories for national sales meetings
• Traveled overseas and domestically for product development, trend research, and target consumer group profiling
