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Creative Director - Accessories

Creative & Design

Creative leader who thrives on innovative product creation processes, funny, collaborative people, and enjoying life. A seasoned, international Senior Accessories Designer with proven success leading design teams from concept through profitable development and production of world-class apparel brands, including adidas and Puma. Passion for marketable consumer products and insightful design motivate teams through exciting presentation skills and brand vision. Zeal for accessories and collaborative product creation shapes a distinctive leadership style, which motivates cross-functional teams to consistently deliver iconic, brand-identifying product.

• Principle creative director and designer for accessory design and manufacturing consultancy. 
• Deliver all facets of creative direction for accessory divisions including trend analysis, creative direction, design management, and team building.
• Product design and execution specializing in headwear and bags for lifestyle, sport, and fashion.
• Partnering with sustainable, local, and global sourcing team to deliver timely and cost-effective product for global distribution channels. 

Research, design, and spec creative solutions for high end electric automotive accessories. 

Design Consultant

Responsible for managing international headwear product collection
• Top line revenue growth of 44% while establishing 60%+ gross profit margin over 2-year period
• Execute design for products sold in 48 channels including key account and retail outlets
• Manage global headwear business by understanding the market, designing for the consumer, and exceeding regional expectations season after season
• Ensuring smooth transitions through team member changes by managing assistants and assuming the roles of peers in their absence
• Contribute to formulation of seasonal product strategy and briefs by close communication with Product Line Manager and Product Developer
• Manage design for 160+ SKUs per season while balancing at-once Special Make-Up (SMU) business, special projects, and line additions per country requests
• Energetic personality brings passion for product to the team and inspires excitement for product and brand
• Commitment to brand integrity through design-led projects and categories
• Recreate and manage trend sharing database for international apparel design teams
•  Encourage design creativity as well as market and price appropriate product creation in team members
• Conceptualize and present seasonal creative direction, product design, and prototypes to merchandising, management, and key country sales representatives.
• Spearhead communication and collaborate seasonally with over 75 footwear, apparel, accessory, and graphic designers worldwide to create cohesive product offerings and color palettes
• Responsible for catering to the needs of individual national markets (USA, Australia/ Southern Hemisphere, UK, France and Italy) and key accounts through SMUs
• Provide product support for global marketing initiatives and programs that help propel sales for all categories including PUMA Sailing and Olympics
• Manage assistants and interns for design, development, graphics, and merchandising departments
• Undertake extensive international travel to conduct meetings, study key markets, develop product, and research trends

Global Senior Headwear Designer

Lead apparel division in global go-to-market initiative by working closely with departmental heads
• Spearhead project by organizing and conducting workshops with heads of Design, Development, and Merchandising
• Point person for all team members including entire international apparel division
• Maintain calendar and ensure teams hit all deadlines
• Report directly to Senior Director- International Apparel

Project Leader International Apparel

Manage all phases of design for several accessory product ranges
• Senior designer for all product categories including bags, headwear, belts, wallets, and hosiery
• Senior headwear designer 1999-2004: gross revenue increased 48%, from $25 million to $37 million
• Member of Middle Management Committee whereby I collaborated with all Senior team members on leadership workshops and professional growth strategies
• Effectively managed multiple tasks during seasonal overlap periods including both design and development phases
• Accountable for conceptualization, design, and specification documents for 90+ SKUs per quarter
• Executed seasonal collections for lifestyle, sport specific, technical, and account exclusive adidas product ranges
• Generated biannual trend presentations including accessory specific color palettes, market appropriate trend direction, fabrications, and trims
• Responsible for presenting trends, designs, and prototypes to management, merchandisers, sales force, and buyers
• Managed and trained design assistants and oversaw junior design and development team members
• Spearheaded production of updated specification documents that resulted in improved communication of product designs to development, overseas manufacturing, and production teams
• Collaborated with teammates to use market research and trending reports to establish seasonal line lists
• Worked closely with marketing and sales to create dynamic merchandising stories for national sales meetings
• Traveled overseas and domestically for product development, trend research, and target consumer group profiling

Senior Designer

Andrea Harris is a Creative Director - Accessories at ADPTR, LLC. in Los Angeles, CA.

Andrea Harris

Andrea Harris

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