Andre Beauvais
Sr Apparel Designer · Top Heavy Entertainment
Los Angeles, CAIn My Own Words
Results-driven leader with a proven track record in apparel design, brand strategy, and action sports marketing. As a VP-level marketing and design professional, I specialize in leading product lifecycle management (PLM), R&D, merchandising, and go-to-market strategies for both endemic and core skateboarding and streetwear brands.
With deep roots in skate culture and action sports, I have built and led creative and marketing teams, developed high-impact social media marketing campaigns, and driven growth for independent retailers, chain retailers, and direct-to-consumer channels. My expertise spans brand storytelling, market research, KPIs, and consumer engagement strategies that drive both cultural relevance and revenue growth.
Currently overseeing sales and brand growth initiatives for Top Heavy and High Co., I continue to blend creative direction with data-driven marketing strategies to build globally recognized brands. Open to leadership opportunities in VP of Marketing, Chief Marketing Officer, Senior Design Leadership, and Brand Management roles where I can leverage my expertise to drive impact at scale.
Work Experience
Brand Director - Top Heavy (Global) / High Co. (US)
Top Heavy Entertainment2021 – Present
- Oversee all brand operations for Top Heavy and High Company, including product development, sales, marketing, content production, and logistics. - Develop and execute comprehensive growth strategies for wholesale, direct-to-consumer, and international markets. - Lead seasonal line planning; collaborate with design teams to develop market-driven assortments aligned with brand identity and retailer needs. - Produce and direct photo shoots for seasonal campaigns, social media, and retailer marketing, ensuring cohesive brand storytelling across all channels. - Manage B2B account acquisition and retention, including onboarding, contract negotiation, purchase order processing, and payment collections. - Supervise marketing initiatives, including social media strategy, athlete/influencer partnerships, event activations, and paid media campaigns. - Analyze sell-through performance and customer feedback to inform product development, sales forecasting, and marketing strategy. - Oversee inventory management, production timelines, and supply chain coordination from factory to retail delivery. - Cultivate relationships with domestic and international distributors, identifying and securing new market opportunities. - Represent both brands at trade shows, retail meetings, and industry events to drive business development and maintain market visibility. - Lead cross-functional team coordination, including sales reps, marketing contributors, design collaborators, and external partners.
VP of Design
Mad Engine LLC dba NEFF / LRG2020 – 2022
- Led design efforts for apparel and accessories across licensed and branded lines. - Supervised creative teams and oversaw all in-line and licensed ranges. - Directed marketing assets and co-branded licensing campaigns. - Guided product development, merchandising, and product marketing. - Managed product range presentations to executives and licensors. - Developed seasonal color stories, mood boards, and material palettes. - Developed and executed long-term brand strategies aligned with market trends and consumer insights across wholesale and DTC channels. - Delivered fast-turnaround creative for licensing and product launches, including social-first and editorial content across all platforms.
VP of Design
GMC Wrangler / Lee / Realtree2020 – 2022
- Led design efforts for apparel and accessories across licensed and branded lines. - Supervised creative teams and oversaw all in-line and licensed ranges. - Directed marketing assets and co-branded licensing campaigns. - Guided product development, merchandising, and product marketing. - Managed product range presentations to executives and licensors. - Developed seasonal color stories, mood boards, and material palettes. - Developed and executed long-term brand strategies aligned with market trends and consumer insights across wholesale and DTC channels. - Delivered fast-turnaround creative for licensing and product launches, including social-first and editorial content across all platforms.
Design Director
Primitive2018 – 2020
- Directed apparel design and product storytelling for in-line and capsule ranges. - Managed SMU projects and collaborated with development to meet margin goals. - Led presentations to senior executives and sales teams.
Apparel Designer
TravisMathew2016 – 2018
- Designed seasonal in-line and SMU apparel and accessories. - Managed WIP schedules and collaborated on embellishment programs. - Directed market research and development travel. - Oversaw fabric and trim selection and presentation assets. - Supported high-volume content development for digital marketing and e-commerce.
Apparel Designer
VANS2015 – 2016
- Designed apparel, graphics, and accessories across men’s and women’s categories. - Conducted international market research and development trips. - Developed seasonal concepts and mood boards.
Apparel Designer (Contract)
Groupe Dynamite / Garage2016 – 2016
- Created activewear designs from concept to production. - Directed seasonal color stories and category-specific ranges. - Designed tech packs and communicated with developers for quality and fit. - Relocated to Montreal, QC for the duration of contract.
Sr. Apparel Designer
KATIN USA2013 – 2015
- Led all aspects of design including apparel, accessories, and licensed categories. - Created tech packs, managed lab dips, and directed vendor communication. - Executed line planning, catalog production, and presentations to key retailers.
Sr. Apparel Designer
Blitz Distribution2009 – 2013
- Managed design across all licensed apparel and skateboard hard goods. - Recruited and managed freelance talent. - Directed catalog production and vendor communication. - Oversaw prototyping, lab dip approvals, and line planning. - Maintained brand cohesion across seasonal rollouts and supported social content campaigns.
Interests
Skills
Industries
Connections
Nate TaylorGraphic Designer
Todd SchillingLogo Design | Branding Identity | Packaging | Illustration | Art Direction
Marcus NappoExecutive Assistamt
Victor LapidasCMF, Sportswear & Outerwear Designer | Former Reebok Designer | 
Ricardo Cheferrino do CoutoSelf- employed Architect, designer and artist
Jennifer WoodsonTextile Developer
