Justin Keller
Fashion Brand Leader + Certified Life Coach · 2 4 4 8 AGENCY
Los Angeles, CA
In My Own Words
Passionate sales and brand strategist with 15+ years elevating lifestyle brands and a deep personal connection to active sports culture. As a dedicated runner , I understand the intersection of performance, community, and authentic brand storytelling that drives consumer loyalty in the active sports market.
Core Strengths:
✦ Community Building - Expert at creating authentic connections between brands and consumers
✦ Performance Marketing - Proven ability to drive results through strategic relationship building
✦ Brand Storytelling - Specializes in translating brand values into compelling market narratives
✦ Strategic Partnerships - Established track record building distribution networks and retail relationships
✦ Team Leadership - Jay Shetty certified coach who empowers teams to achieve exceptional performance
Work Experience
Founder // President of Sales + Business Development
2 4 4 8 AGENCY2015 – Present
Seasoned executive with 15+ years in the fashion industry, renowned for transforming brand identities and driving multi-million-dollar revenue growth.
Skilled in orchestrating global showroom operations, strategic partnerships, and innovative GTM strategies, I excel at turning creative vision into measurable outcomes
2 4 4 8 AGENCY specializes in : Brand Building // Business Development // Distribution // Merchandising // Retail + Wholesale Sales Strategy
Client list : Active Cashmere, Lost Daze, NSF clothing, Stampd, Mimi Prober, Brandblack, Vis a Vis, Parrish LA, Suicoke, ICONS, Journal, number 288, The White Briefs.
Life Coach
COACH JUSTIN KELLER2023 – Present
As a coach, my mission is to help entrepreneurs and business owners like you unlock your full potential and step into the vision you’ve always had for your business and life. I understand the challenges that come with building a brand that is true to who you are, and I am here to guide you every step of the way toward achieving your goals with confidence and authenticity.
My coaching focuses on:
Entrepreneurial Authenticity: Stay true to your authentic self while navigating the complexities of business growth. Confidence Mindset: Develop a growth mindset with strategies that empower you to thrive personally and professionally. Go-to-Market Strategy: Design and implement effective strategies to successfully launch and position your brand in the market. Personal Style Development: Cultivate a personal and professional brand that reflects your true self and resonates with your audience.
"Whether you are looking to refine your personal brand or accelerate your business growth, I am here to support you in making confident, strategic decisions that align with your values and goals."
-Justin Keller www.coachjustinkeller.com
Financial Planning
Northwestern Mutual2024 – 2025
This allows me to further guide and educate my small business and entrepreneur clients on how to holistically approach financial wellness and balance.
Vice President of Wholesale + Retail
NSF CLOTHING INC2021 – 2023
Led vertical brand expansion at NSF Clothing, launching flagship retail store, streamlining fulfillment logistics, and improving omnichannel integration.
Advised executive leadership on brand positioning, retail performance, and sales optimization strategies - enhancing customer experience and increasing operational efficiency. Directed cross-functional teams across DTC and B2B channels, strengthening brand perception and accelerating growth across wholesale partnerships.
Oversaw retail experience rollout and internal training to ensure alignment with core brand identity and customer journey goals.
