Willie Hoag
Apparel Designer · One Love Skateboards
San Francisco, CA
In My Own Words
Willie Hoag is a designer hailing from the skateboard industry, a multi-faceted brand builder and strategist. His keen understanding of creative asset development for niche audiences has proven effective when representing core brands and their audiences. From the music industry, to streetwear, to lifestyle and wellness; creating a deeper connection with audiences is his distinction amidst today's attention and trend economy.
Work Experience
Art Director
One Love Skateboards2012 – Present
At One Love Skateboards I set seasonal trends and build creative media assets as well as strategize concepts or both the athletes/artists, directing carefully curated campaigns.
• Creation and design of product and marketing concepts • Produce print and video media for immersive product storytelling
Apparel Designer
Derby of San Francisco2014 – Present
Originating in the 1960's this "Derby" jacket became a historical San Francisco brand. I create product capsules which elevate the unique and steadfast brand values.
• Designing efficient branding processes that maintain brand consistency • Creation of digital asset system for consistently in production pipeline
Creative Director
Hi-Vis Branding2017 – Present
At Hi-Vis Branding I direct strategy for branding and production within client partnerships. I craft design concepts and strategize creative for apparel, marketing, and social content.
• Champion the process of building unique products and marketing objectives • Design and oversee creative content for email, web, print and social media.
Education
Projects
36 Chambers X Asian Art Museum SF
https://hi-visbranding.com/look-book-2/Creating a cultural lifestyle experience with a unique collaboration between 36 Chambers and the Asian Art Museum, San Francisco. We created an exhibition pop-up for the Emperors' Treasures collection. I designed a capsule of apparel and accessories which expanded on the company ethos and the eastern philosophy of the time periods art. It launched with a keynote from Wu-Tang Clan's "RZA" and a hands on experience of bespoke apparel.
Chi Modu | Hip-Hop Photography
https://hi-visbranding.com/look-book-2/A collection of merchandise to accompany the historical photographer Chi Modu's work. We created a series of physical products to go along with the photographers worldwide gallery presence.
Let's Kids
https://hi-visbranding.com/look-book-2/An ongoing partnership with the youth label Let's Kids. We create seasonal themes and capsules to excite creative and playful youth garments and accessories
