Amy Groth

-Provided administrative support for the Director of Fund Development & Marketing including meeting preparation and scheduling, special projects support and maintaining up-to-date records and reports related to fundraising and communications -Supported the design, preparation, execution and follow-ups for assigned special events and other fundraising or marketing projects as directed -Maintained positive relations and responsive communications with internal team members, co-workers, donors and volunteers

-Social media content development, scheduling, engagement, and reported on relevant KPI’s -Identified influencers and athletes who align with 2XU’s brand and managed the Ambassador Program -Communicated with followers, responded to queries in a timely manner, and monitored customer reviews -Established and maintained relationships with influencers, engaged in community outreach, and relationship building -Managed contests and giveaways on Instagram -Planned and worked local community events

Events & Expos: -Generates and maintains individual event sales goals and financial reporting -Manages expo booth logistics, inventory and staffing -Works with department managers and in-house sales team to coordinate sales and marketing needs -Provides recommendations for improving overall customer satisfaction and experience -Assists in design of booth layout and merchandising fixtures based on inventory and establishes appropriate marketing materials, signage and equipment Leadership Requirements: -Recognizes sales and branding opportunities across multiple sales channels and environments -Represents 2XU and communicates with all levels of industry personnel -Assists in identifying new event/expo opportunities and as necessary, devises, communicates and implements tasks, programs and solutions to ensure correct representation of 2XU at events -Addresses vendor, dealer and consumer concerns onsite

-Overseen 150+ events executed at Hummingbird Nest -Use Caterease to manage event proposals and details -Give wedding site tours to potential clients -File and track vendor insurance certificates -Be present on event day to help with vendor load in and logistics -Social networking for Hummingbird Nest -Answer phones and provide customer service -Assist director with any special projects she may request

-Manage all client data within Excel spreadsheet -Organize campaign calendar (press release dates, follow-ups, etc.) -Collect media stats and research social media presence -Work with other members of PR team to maximize success of clients -Sit in and represent spreadsheets in meetings/conference calls with clients

-Facilitated Make It Count contests, Go Skate Day, Element Family Weekend, etc. -Attended AGENDA Trade Show as booth's greeter and participated in planning, prep and activities -Work closely with marketing team to brainstorm advertising campaigns -Compile data of campaigns through researching media presence and social reach -Create and send out Plan B Newsletters through Mailchimp -Complete SMU's for Branch brand accounts (LE, Loud and Hard Luck) -Enter merchandise into ECOM and use B2B to order items for team skaters and promotions -Ensure all event promo and production materials are shipped and received on time -Assist with photo shoots, social media posts and Element branding

-Assist patrons with finding the right books they may need -Ensure all customers’ needs are met upon checkout -Keep inventory and organize all of the books -Maintain the facility’s overall neatness and presentation

-Helped to make guests comfortable for an enjoyable dining experience -Created an exciting and carefree atmosphere for the campers -Restocked items that may have ran out throughout the meal times -Cleaned up after meals and lent help to other departments in need

-Provided a positive atmosphere so that all guests and customers left the event satisfied -Oversaw and helped to make sure all events ran smoothly -Worked various stations and tents throughout the event's grounds -Had to have knowledge of each position to be able to provide breaks for other employees

-Led campers through a creative sequence of challenging activities -Supervised children on all field trips and oversaw their safety at all times -Responded to misbehavior and social conflict by implementing problem-solving, logical consequences, and one-on-one counseling -Displayed a positive role model for children to look up to throughout the summer