Alyssa Burns

• Manage all company social media accounts – Instagram, Twitter, Facebook, and Snapchat. • Schedule all ongoing posts, engaging followers on all platforms and developing social media marketing campaigns for 180 Rockstar sponsored athletes. • Manage Rockstar athlete social media accounts and regulate contractual obligations. • Conduct data analytics for all social media accounts and campaigns– Hootsuite, Google Analytics, Iconosquare Facebook Insights and Twitter Analytics. • Communicate with media outlets as the point of contact to promote social media projects and develop collaborative projects. • Create and execute campaigns including an collaborating on the international video game launch for Warner Brothers for the Mad Max video game. • Currently facilitating the nationwide product launch for all Speedway Convenience Stores. • Travel to events, races, music festivals, and competitions domestically and internationally to capture live social media feeds and provide athlete support.

• Managed client blogs, social media accounts, and websites. • Assisted with research and creative design for client marketing campaigns and promotions. • Drafted and distributed press releases and media kits for the company’s clients. • Compiled and analyzed data analytics via Adobe Analytics, Google Analytics and Facebook Insights.

• Credible product and brand expert in the field. • Planned and participated in Red Bull sampling events, assisted with marketing of all Red Bull events in the NOVA area. • In total, reached 10,841 new consumer contacts in the Washington D.C. market. • Managed D.C. Market social media efforts.

• Coordinated and booked entertainment including Color Guard, National Anthem singers, and performers. • Organized and supervised soundchecking. • Assisted and managed development of in-game sponsorship activations.

• Utilized Photoshop to create innovative advertisements and promotions for NCAA sports teams. • Coordinated and executed in-game and venue sponsorship/partnership activations. • Aided in the remodel and redesign of multiple athletic facilities.

• Liaison between prospective players and coaching staff. • Managed all email correspondence for coaching staff. • Drafted and sent out email blasts daily and weekly to promote games, alumni news, and camp information. • Assisted ticket office with promotions and sales. • Managed all team websites and social media accounts. • Managed team relationship with local media.