Masters - Sports Industry Management - Strategic Marketing, Communications, and New Media

Bachelor of Arts - Political Science - Sports Management

Lifestyle

Skate

Surf

Social media

Surfing

Sustainability

Athlete support

Corporate social responisbility

Social Media Manager

Top Management

Currently pursuing a career in the surfing and action sports industries.  Interested in combining my social media and public relations marketing skill set with my passion for the action sports industry.

•	Manage all company social media accounts – Instagram, Twitter, Facebook, and Snapchat.
•	Schedule all ongoing posts, engaging followers on all platforms and developing social media marketing campaigns for 180 Rockstar sponsored athletes. 
•	Manage Rockstar athlete social media accounts and regulate contractual obligations.
•	Conduct data analytics for all social media accounts and campaigns– Hootsuite, Google Analytics, Iconosquare Facebook Insights and Twitter Analytics.
•	Communicate with media outlets as the point of contact to promote social media projects and develop collaborative projects. 
•	Create and execute campaigns including an collaborating on the international video game launch for Warner Brothers for the Mad Max video game.
•	Currently facilitating the nationwide product launch for all Speedway Convenience Stores. 
•	Travel to events, races, music festivals, and competitions domestically and internationally to capture live social media feeds and provide athlete support.

•	Created and invoices all purchase orders and oversees shipment process. 
•	Coordinated with vendors and production team to manage production timelines.
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Operations Assistant

•	Managed client blogs, social media accounts, and websites.
•	Assisted with research and creative design for client marketing campaigns and promotions.  
•	Drafted and distributed press releases and media kits for the company’s clients.  
•	Compiled and analyzed data analytics via Adobe Analytics, Google Analytics and Facebook Insights.

Public Relations Associate

•	Credible product and brand expert in the field. 
•	Planned and participated in Red Bull sampling events, assisted with marketing of all Red Bull events in the NOVA area.   
•	In total, reached 10,841 new consumer contacts in the Washington D.C. market. 
•	Managed D.C. Market social media efforts.

Marketing Team Member (Wings Team)

•	Coordinated and booked entertainment including Color Guard, National Anthem singers, and performers.  
•	Organized and supervised soundchecking.  
•	Assisted and managed development of in-game sponsorship activations.

Entertainment Intern

•	Utilized Photoshop to create innovative advertisements and promotions for NCAA sports teams.  
•	Coordinated and executed in-game and venue sponsorship/partnership activations.
•	Aided in the remodel and redesign of multiple athletic facilities.

Sports Marketing and Branding Intern

•	Liaison between prospective players and coaching staff.
•	Managed all email correspondence for coaching staff.
•	Drafted and sent out email blasts daily and weekly to promote games, alumni news, and camp information.
•	Assisted ticket office with promotions and sales.
•	Managed all team websites and social media accounts.
•	Managed team relationship with local media.

Administrative Assistant/Sports Marketing Intern

Alyssa Burns is a Social Media Manager at Rockstar Energy Drink in Newport Beach, CA.

Alyssa Burns — Social Media Manager at Rockstar Energy Drink

Alyssa Burns

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