Allison Couillard

Lead designer for RoadRunnerSports.com. Tasked with a redesign from the get-go, I am responsible for the site's page layout, interaction, front-end look & feel and overall storytelling. This role has allowing me to have my hands and eyes on many parts of the business and create a more seamless customer journey though the funnel. • Completed a full reskin of website resulting in 3% increase in conversion in 8 months • Wireframes for all interior pages (existing and new) • UX/UI design for A/B testing and optimization in collaboration with dev team • Front end landing page and interior page design • Amazon A+ content creation • Social media content creation • Contributed to strategy for internal brand growth • Occasional print and email campaign design • Location scouting and photoshoot assistance 2016 - Current • San Diego, CA + remote My freelance experience has quite a range including e-commerce, liquor, independent bakeries, yoga + fitness brands, pet products and bridal. • Art direction and hands-on execution • Email marketing campaigns • Brand building • Social media strategy, calendar creation + management, content creation • Photoshoot styling & photo editing • Brand outreach and partner program management • Website design & backend management (Shopify, Squarespace + front end) • Packaging design • Blog & SEO optimization • Book design and layout