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Senior Creative Design Manager

Creative & Design

<p>I&#39;m a seasoned designer with a strong background in art direction, UX/UI design, brand storytelling, hands on design, marketing strategy, photoshoot production, and team oversight. Through my career I have led design teams, spearheaded the visuals for campaigns, produced in-house photoshoots, fully redesigned e-commerce websites, created design processes, and developed the organization systems for creative assets, all while staying up to date on the newest design trends and software. </p>

Lead designer for RoadRunnerSports.com. Tasked with a redesign from the get-go, I am
responsible for the site's page layout, interaction, front-end look & feel and overall storytelling. This
role has allowing me to have my hands and eyes on many parts of the business and create a more
seamless customer journey though the funnel.
•   Completed a full reskin of website resulting in 3% increase in conversion in 8 months
•   Wireframes for all interior pages (existing and new)
•   UX/UI design for A/B testing and optimization in collaboration with dev team
•   Front end landing page and interior page design
•   Amazon A+ content creation
•   Social media content creation
•   Contributed to strategy for internal brand growth
•   Occasional print and email campaign design
•   Location scouting and photoshoot assistance


2016 - Current • San Diego, CA + remote
My freelance experience has quite a range including e-commerce, liquor, independent bakeries,
yoga + fitness brands, pet products and bridal.
•   Art direction and hands-on execution
•   Email marketing campaigns
•   Brand building
•   Social media strategy, calendar creation + management, content creation
•   Photoshoot styling & photo editing
•   Brand outreach and partner program management
•   Website design & backend management (Shopify, Squarespace + front end)
•   Packaging design
•   Blog & SEO optimization
•   Book design and layout

SENIOR CREATIVE DESIGN MANAGER

•   Lead social media marketing with ownership and senior leadership
•   Full refresh of Facebook and Pinterest pages
•   Jill-of-all-trades/Band-aid for marketing department overflow

SOCIAL MEDIA DESIGNER

•   Designed brand blog and wrote SEO optimized posts
•   Managed first communications with clients
•   Created workflow in CRM software for streamlining pre and post-production schedules
•   Designed photo albums and worked with clients throughout the process
•   Managed brand social media accounts

DESIGN AND ADMINISTRATIVE ASSISTANT

•   Managed a team of Designers and their workload
•   Designed presentations, emails, sales sheets, social content, OOH and other collateral
•   Produced/styled internal photo shoots
•   Maintained the brand's visual voice across all touch points
•   Oversaw and mapped the creation of the company's digital asset library
•   Worked with outside display and print vendors

DESIGN MANAGER

ART DIRECTOR

GRAPHICS CONTENT MANAGER

I see design as a set of tools, informed by insights, that solve brand challenges.
Regardless the brief, I root even the most
vivid graphics in data.


PORTFOLIO

MARKETING ASSISTANT

Allison Couillard is a Senior Creative Design Manager at Road Runner Sports in San Diego, California.

Allison Couillard

Allison Couillard

Allison Couillard

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