Alex Rupp

E-Commerce & Digital Marketing Associate · Photography AND Cinematography

Boulder, CO

Work Experience

Owner

2017 – Present

* Execute production solutions for high-quality film, photo, while collaborating and communicating with brands to drive digital asset planning and delivery process. * Lead multichannel content marketing projects with brands including Weston, Burton, Mt Baker Ski Area, and more.

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Mt Olympus Water Cycle Expedition

2022 – Present

Wrote funding proposal and secured a cash grant and product support from multiple sponsors.

E Commerce AND Digital Marketing Specialist

Outside Sports

2023 – Present

* Collaborate with multiple departments to develop marketing strategies across digital and print for online and physical stores for New Zealand's premiere outdoor store generating more $1-2MM NZD monthly revenue. * Migrate ESP from Marsello to Klaviyo. Build customer segments, email templates, and automations responsible for 6% of monthly revenue since migration. * Collaborate with marketing team to build and update landing pages maximizing UX with rich SEO. * Regularly post to Instagram as well as monitor and engage with audience achieving a 16.5% increase in accounts reached, 117% increase in engaged accounts, and a 2.8% follower increase. * Monitor performance using SEMrush, Google Analytics, and Shopify Reports.

E Commerce and Digital Marketing Specialist

The Lost Co

2019 – 2023

* Conduct keyword research and implement SEO-rich content in the forms of blogs and product pages for an international online mountain bike shop generating $225K+ monthly revenue. * Utilize Shopify and Lightspeed to manage products and ensure accurate and up-to-date product copy and images. * Independently design email campaigns and automations using Klaviyo, targeting 20K customers and achieving an average open rate of 52% and click-through rate of 3.5%. * Coordinate cross-departmental collaboration to develop and produce high-quality digital asset deliverables. * Monitor performance using SEMrush, Google Analytics, and Shopify Reports.

Media AND Marketing Intern

TREW Gear

2017 – 2017

* Collaborated with Head of Marketing to establish creative direction for store events and email content. * Delivered high-quality digital content published to email, social media, and website.

Media AND Marketing Intern

Funny Feelings

2016 – 2016

Conducted market research and analysis to develop digital and regional marketing strategies, leveraging real estate market data to expose key insights for future growth and opportunities in the outdoor recreation industry. LEADERSHIP EXPERIENCE