Alex Dann

Freelance Footwear Designer

2023 – Present

*Execute design work for M’s & W’s footwear according to the visual language of clients as well as Corporate Identity guidelines *Design and create illustrations and technical drawings for new design concepts finding creative solutions to individual products *Provide Tech Packs consisting of tooling cross sections, upper specs, last info and materials to overseas development teams

Senior Footwear Designer

2019 – 2023

•Design Men’s + Women’s footwear for inline, SMU categories and high profile Collabs (Palace, atmos, Gallery Dept.) •Work on colors & materials for all projects using foundational & seasonal palettes. •Apply seasonal brand direction, market research, trend insight, and consumer knowledge to design against briefs from product team.  •Manage and drive multiple design projects, tooling & upper tech packs, shell pattern revisions while adhering to strict pricing and calendar deadlines.

Footwear Designer II (Men’s, Women’s, Kids)

2013 – 2019

• Manage innovative footwear design projects, color and materials development from initial concept to production for Performance, Outdoor, City & Coastal Lifestyle products. • Designed, introduced and launched new styles in PFG footwear, which increased market share and bottom line profitability. • Act as a Footwear Design partner to collaborate with apparel on branding strategy, seasonal corporate color, material, and trend direction with a strong eye for detail. • Work closely with PLM’s and Development to provide tech packs, color/material info, updated line art, and graphics/patterns as needed.

Footwear CMS & technical designer

2011 – 2013

• Work in a team environment to create shoes for performance and lifestyle categories. • Create SMU's for key accounts both domestic and international. • Responsible for coloring and materializing 100+ shoes per season for Men, Women and Kids. • Technical designer for all metal embellishments, catalog graphics and additional footwear features. • Work directly with professional athletes & artists to ensure all endorsed footwear exceed expectations.

Footwear Designer (contract)

2011 – 2011

• Create footwear designs based on category briefs. • Research color/trends/materials to successfully incorporate into designs. • Worked directly with NBA players to create PE (player edition) colorways. • Design shoebox for all performance categories of footwear incorporating solutions to current problems. • Work is completed in a team environment under strict deadlines.

Product Designer (contract)

2010 – 2010

• Design hard and soft good products including basketball footwear, headphones, cell phone cases, and bags for clients. • Involvement in all aspects of design including brainstorming sessions, ideation sketching, development phase, final renderings, creating tech packs, SMU's, line-sheets, organizing and managing samples. • Research current trends associated with specific projects and design accordingly.

Tactical Survey Technician III

2005 – 2010

• Work extensively on Adobe Illustrator and Photoshop to create forward thinking designs for customers. • Generate technical documentation, image processing, graphic editing, on a per project basis. • Travel extensively creating virtual tours, 360-degree aerial animation and HTML pages for clients. • Assist with product inventory and train incoming employees as needed.

Footwear Design Intern

2002 – 2003

• Worked in the footwear design department assisting with the creation of all footwear and graphic designs. • Created new colorways for existing footwear line. • Assisted in creating graphic logos for professional athletes. • Helped produce the catalog layout for the 2003 Spring/Summer season.

Masters

2008 – 2012

BA

1999 – 2003

Northfield Mount Hermon

1996 – 1999

Ugg Boots

Post Malone and Offset wearing boots I helped work on while at Ugg

Osiris Skate Shoes

Fortunate to have worked on footwear for both pro skaters and surfers during my time at Osiris.

Nike sb

Bluesky Nike sb Cortez project with inspiration from the nine club podcast.