Aaron Santanello

• Managed and improved catalog process while working with cross functional teams from creative briefing stage to print production. • Collaborated with global sub regions to develop innovative go-to-market tools including playbooks, selling sheets and merchandising plans. • Acted as project manager for trade shows, marketing events and special assignments, such as: new fixture design, gadget creation, product photography and creative agency management. • Drove the creation of global trade marketing materials for each product release, from conception to in-field execution. • Facilitated monthly product meetings to assess current trends and the relevency of line assortment with target consumer. • Strategically managed outside public relations agency ensuring they delivered results and adhered to the overall marketing plan; increasing the first half of 2015 media impressions by 25%.

• Created and implemented global brand ambassador programs for the Quiksilver, Roxy and DC Shoes brands. • Assisted Global Media Director in reviewing global media schedules and digital media analytics across 13 media markets to ensure agency executed campaigns as approved. • Established and implemented social monitoring systems across Facebook, Twitter and YouTube ensuring brands maintained a two way conversation with consumer.

• Managed and supported 600 plus specialty wholesale accounts across the Quiksilver, Roxy and DC Shoes brands. • Analyzed daily apparel order file reports for accounts ensuring orders were as complete as possible and notified accounts when short falls occurred. • Attended select trade shows to support sales representatives in showing new lines to accounts as well as to tell our brand stories to the media. • Requested sales management approval for return requests and debit/credit memo requests as well as processed them once approved.

Sales Associate