Aaron Santanello

Aaron Santanello

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Group, Integrated Marketing Manager
Dana Point | United States

Skills

No information

Interests

Camping
Mountain biking
Snowboarding
Reading
Photography
Writing. being in nature.

Industries

Bike
Creative Agencies
Lifestyle
Moto & Powersports
Outdoor
Skate
View all

Work experience

TEN: The Enthusiast Network logo

TEN: The Enthusiast Network

Group, Integrated Marketing Manager | 12/2015 - Current

- Manage branding and marketing initiatives for world-class snow, ski and outdoor media brands: Powder, Transworld Snowboarding, Snowboarder, BIKE, Canoe & Kayak, etc. - Create integrated marketing programs that are composed of digital, social, print, public relation and event elements strategically designed to drive destination visits for partners like: Whistler Blackcomb, Mammoth Mountain, Bear Mountain, Travel Oregon, B.C. Tourism, etc. - Analyze partner marketing programs upon completion and construct in-depth ROI presentations for client review - Produce budget analysis of editorial content trips in an effort to package together with strategic media plans for partner sponsorship - Collaborate with in-house creative agency and research team to build group and individual brand marketing collateral
Oakley Inc. logo

Oakley Inc.

Global Marketing Specialist | 11/2014 - 09/2015

• Managed and improved catalog process while working with cross functional teams from creative briefing stage to print production. • Collaborated with global sub regions to develop innovative go-to-market tools including playbooks, selling sheets and merchandising plans. • Acted as project manager for trade shows, marketing events and special assignments, such as: new fixture design, gadget creation, product photography and creative agency management. • Drove the creation of global trade marketing materials for each product release, from conception to in-field execution. • Facilitated monthly product meetings to assess current trends and the relevency of line assortment with target consumer. • Strategically managed outside public relations agency ensuring they delivered results and adhered to the overall marketing plan; increasing the first half of 2015 media impressions by 25%.
Quiksilver logo

Quiksilver

Global Marketing Activation Coordinator | 06/2014 - 09/2014

• Created and implemented global brand ambassador programs for the Quiksilver, Roxy and DC Shoes brands. • Assisted Global Media Director in reviewing global media schedules and digital media analytics across 13 media markets to ensure agency executed campaigns as approved. • Established and implemented social monitoring systems across Facebook, Twitter and YouTube ensuring brands maintained a two way conversation with consumer.
Quiksilver logo

Quiksilver

Sales Coordinator | Specialty Accounts | 03/2013 - 06/2014

• Managed and supported 600 plus specialty wholesale accounts across the Quiksilver, Roxy and DC Shoes brands. • Analyzed daily apparel order file reports for accounts ensuring orders were as complete as possible and notified accounts when short falls occurred. • Attended select trade shows to support sales representatives in showing new lines to accounts as well as to tell our brand stories to the media. • Requested sales management approval for return requests and debit/credit memo requests as well as processed them once approved.
Oakley logo

Oakley

Sales Associate | Employee Purchase | 10/2012 - 03/2013

Sales Associate
Sole Technology logo

Sole Technology

Etnies Public Relations Assistant | 06/2012 - 09/2012

PR
Newport Beach Film Festival logo

Newport Beach Film Festival

Marketing Associate | 01/2012 - 05/2012

Marketing
Sole Technology logo

Sole Technology

Photography Intern | 01/2010 - 06/2010

Photography
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