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Group, Integrated Marketing Manager

Marketing & Sales

Seasoned marketing manager with a brand strategy and media publishing background looking to grow professionally in Colorado with an organization that I identify with and admire.  I am an avid snowboarder, mountain biker and climber, who spends my weekends in the winter searching for fresh powder and my early mornings mid-week on the mountain bike trail before heading into the office.

- Manage branding and marketing initiatives for world-class snow, ski and outdoor media brands: Powder, Transworld Snowboarding, Snowboarder, BIKE, Canoe & Kayak, etc.
- Create integrated marketing programs that are composed of digital, social, print, public relation and event elements strategically designed to drive destination visits for partners like: Whistler Blackcomb, Mammoth Mountain, Bear Mountain, Travel Oregon, B.C. Tourism, etc.
- Analyze partner marketing programs upon completion and construct in-depth ROI presentations for client review
- Produce budget analysis of editorial content trips in an effort to package together with strategic media plans for partner sponsorship
- Collaborate with in-house creative agency and research team to build group and individual brand marketing collateral

•  Managed and improved catalog process while working with cross functional
teams from creative briefing stage to print production.
•  Collaborated with global sub regions to develop innovative go-to-market tools
including playbooks, selling sheets and merchandising plans.
•  Acted as project manager for trade shows, marketing events and special 
assignments, such as: new fixture design, gadget creation, product photography and
creative agency management.
•  Drove the creation of global trade marketing materials for each product release,
from conception to in-field execution.
•  Facilitated monthly product meetings to assess current trends and the relevency of
line assortment with target consumer.
•  Strategically managed outside public relations agency ensuring they delivered
results and adhered to the overall marketing plan; increasing the first half of 2015
media impressions by 25%.

Global Marketing Specialist

•  Created and implemented global brand ambassador programs for the Quiksilver, 
    Roxy and DC Shoes brands.
•  Assisted Global Media Director in reviewing global media schedules and digital 
    media analytics across 13 media markets to ensure agency executed campaigns 
    as approved.
•  Established and implemented social monitoring systems across Facebook, Twitter
    and YouTube ensuring brands maintained a two way conversation with consumer.

Global Marketing Activation Coordinator

•  Managed and supported 600 plus specialty wholesale accounts across the 
    Quiksilver, Roxy and DC Shoes brands.
•  Analyzed daily apparel order file reports for accounts ensuring orders were 
    as complete as possible and notified accounts when short falls occurred.
•  Attended select trade shows to support sales representatives in showing new 
    lines to accounts as well as to tell our brand stories to the media.
•  Requested sales management approval for return requests and debit/credit 
    memo requests as well as processed them once approved.

Sales Coordinator | Specialty Accounts

Sales Associate | Employee Purchase

Etnies Public Relations Assistant

Marketing Associate

Photography Intern

Aaron Santanello is a Group, Integrated Marketing Manager at TEN: The Enthusiast Network in Dana Point, CA.

Aaron Santanello

Aaron Santanello

Aaron Santanello

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Summary