Aaron Santanello
Group, Integrated Marketing Manager
Dana Point | United States
Skills
No information
Interests
Camping
Mountain biking
Snowboarding
Reading
Photography
Writing. being in nature.
In my own words
— AaronSeasoned marketing manager with a brand strategy and media publishing background looking to grow professionally in Colorado with an organization that I identify with and admire.
I am an avid snowboarder, mountain biker and climber, who spends my weekends in the winter searching for fresh powder and my early mornings mid-week on the mountain bike trail before heading into the office.
Trajectory
Dec 2015 — Now
Group, Integrated Marketing Manager · TEN: The Enthusiast Network
- Manage branding and marketing initiatives for world-class snow, ski and outdoor media brands: Powder, Transworld Snowboarding, Snowboarder, BIKE, Canoe & Kayak, etc.
- Create integrated marketing programs that are composed of digital, social, print, public relation and event elements strategically designed to drive destination visits for partners like: Whistler Blackcomb, Mammoth Mountain, Bear Mountain, Travel Oregon, B.C. Tourism, etc.
- Analyze partner marketing programs upon completion and construct in-depth ROI presentations for client review
- Produce budget analysis of editorial content trips in an effort to package together with strategic media plans for partner sponsorship
- Collaborate with in-house creative agency and research team to build group and individual brand marketing collateral
Nov 2014 — Sep 2015
Global Marketing Specialist · Oakley Inc.
• Managed and improved catalog process while working with cross functional
teams from creative briefing stage to print production.
• Collaborated with global sub regions to develop innovative go-to-market tools
including playbooks, selling sheets and merchandising plans.
• Acted as project manager for trade shows, marketing events and special
assignments, such as: new fixture design, gadget creation, product photography and
creative agency management.
• Drove the creation of global trade marketing materials for each product release,
from conception to in-field execution.
• Facilitated monthly product meetings to assess current trends and the relevency of
line assortment with target consumer.
• Strategically managed outside public relations agency ensuring they delivered
results and adhered to the overall marketing plan; increasing the first half of 2015
media impressions by 25%.
Jun 2014 — Sep 2014
Global Marketing Activation Coordinator · Quiksilver
• Created and implemented global brand ambassador programs for the Quiksilver,
Roxy and DC Shoes brands.
• Assisted Global Media Director in reviewing global media schedules and digital
media analytics across 13 media markets to ensure agency executed campaigns
as approved.
• Established and implemented social monitoring systems across Facebook, Twitter
and YouTube ensuring brands maintained a two way conversation with consumer.
Mar 2013 — Jun 2014
Sales Coordinator | Specialty Accounts · Quiksilver
• Managed and supported 600 plus specialty wholesale accounts across the
Quiksilver, Roxy and DC Shoes brands.
• Analyzed daily apparel order file reports for accounts ensuring orders were
as complete as possible and notified accounts when short falls occurred.
• Attended select trade shows to support sales representatives in showing new
lines to accounts as well as to tell our brand stories to the media.
• Requested sales management approval for return requests and debit/credit
memo requests as well as processed them once approved.
Jun 2012 — Sep 2012
Etnies Public Relations Assistant · Sole Technology
PR
Jan 2012 — May 2012
Marketing Associate · Newport Beach Film Festival
Marketing
Jan 2010 — Jun 2010
Photography Intern · Sole Technology
Photography
Activity
Education history
California State University-Fullerton
Bachelor of Arts | 2010 - 2012
