Zachary Keahey

Senior Digital Marketing Manager

Long Beach | United States

Skills

No information

Interests

Social media marketing

Customer service

Ai

Salesforce

Automated marketing

Digital advertising

View all

Industries

Outdoor

Skate

Snow

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Zachary

My name is Zack Keahey and I specialize in all things digital.

As a digital marketer, I create comprehensive digital media recommendations that are customized for a businesses' goals and objectives. I specialize in Facebook, Google, and Programmatic advertising and I am passionate about the results they deliver because I have seen them succeed time and time again.

I've developed and executed media strategy for $5 million-a-year media accounts as well as small budget pinpoint-targeted campaigns. This includes leading the charge on media planning, strategy, and analysis directly with clients at all phases. Beyond planning and buying, I have also provided active oversight on back-end ad operations with a focus on effective, attributable paths to conversion. I operate with a constant focus on budget and return on investment with all campaigns and projects.

On a personal note, I have a dry sense of humor but am incurably optimistic. I enjoy surfing, snowboarding, and spending time with friends on my free time. I love great music, good food, and the Los Angeles Dodgers. Overall, I like to live life to the fullest!

Zack Keahey Zack.Reed.Keahey@gmail.com (714) 699-0296

Trajectory

Aug 2018 — Now

Senior Digital Marketing Manager · Open Doors USA

• Head of in house digital marketing team

Aug 2017 — Jul 2018

Digital Marketing Manager · Open Doors USA

• Successfully planned, executed, and measured $1.2 million in digital advertising spend while achieving an average ROI of 3.83. • Executed monthly advertising campaigns using Facebook Ads Manager and Google AdWords. • Restructured the organizations reporting mechanisms through the creation of a comprehensive digital dashboard.

Mar 2017 — Aug 2017

Media Strategist · Media Strategist

• Assisted during the pre-sale process by crafting digital advertising plans that catered to client KPIs • Collaborated within media buying platforms to negotiate and purchase digital inventory from Facebook, Instagram, Google, programmatic and site direct partners • Maintained client relationships by delivering in-depth reporting, optimizations, and excellent service • Executed digital campaigns across several verticals such as: Auto, Health, Finance, Entertainment, and Retail

May 2016 — Mar 2017

Media Associate · Centro

• Worked as the liaison between Campaign Operations, Media Strategy, and Client Development. • Managed Insertion Order processing, campaign launches, pacing, RTB actualization, and reporting for digital advertising campaigns. • Collaborated with the campaign team to optimize and revise campaigns to achieve the highest delivery rate while meeting the client’s goals and objectives. • Supported Account Leads and Media Strategists in responding to client requests and special projects as necessary. • Organized and managed weekly campaign status meetings for all live campaigns. • Utilized Ad Words, Bing Ads, Facebook Business Manager, ComScore, MRI, and other third party data platforms.

Aug 2015 — May 2016

Marketing Intern · QCP

• Assisted the Chief Executive Officer in developing and implementing marketing strategies • Managed and enhanced the company’s website, blog, and social media pages • Spearheaded the coordination of the company’s sales and marketing events