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Senior Digital Marketing Manager

Digital & Media

My name is Zack Keahey and I specialize in all things digital. As a digital marketer, I create comprehensive digital media recommendations that are customized for a businesses' goals and objectives. I specialize in Facebook, Google, and Programmatic advertising and I am passionate about the results they deliver because I have seen them succeed time and time again. 

I've developed and executed media strategy for $5 million-a-year media accounts as well as small budget pinpoint-targeted campaigns. This includes leading the charge on media planning, strategy, and analysis directly with clients at all phases. Beyond planning and buying, I have also provided active oversight on back-end ad operations with a focus on effective, attributable paths to conversion. I operate with a constant focus on budget and return on investment with all campaigns and projects.

On a personal note, I have a dry sense of humor but am incurably optimistic. I enjoy surfing, snowboarding, and spending time with friends on my free time. I love great music, good food, and the Los Angeles Dodgers. Overall, I like to live life to the fullest! 

Zack Keahey 
Zack.Reed.Keahey@gmail.com
(714) 699-0296

•	Head of in house digital marketing team 


•	Successfully planned, executed, and measured $1.2 million in digital advertising spend while achieving an average ROI of 3.83.
•	Executed monthly advertising campaigns using Facebook Ads Manager and Google AdWords.
•	Restructured the organizations reporting mechanisms through the creation of a comprehensive digital dashboard.

Digital Marketing Manager

•	Assisted during the pre-sale process by crafting digital advertising plans that catered to client KPIs 
•	Collaborated within media buying platforms to negotiate and purchase digital inventory from Facebook, Instagram, Google, programmatic and site direct partners
•	Maintained client relationships by delivering in-depth reporting, optimizations, and excellent service
•	Executed digital campaigns across several verticals such as: Auto, Health, Finance, Entertainment, and Retail

Media Strategist

• Worked as the liaison between Campaign Operations, Media Strategy, and Client Development.
• Managed Insertion Order processing, campaign launches, pacing, RTB actualization, and reporting for digital advertising campaigns. 
• Collaborated with the campaign team to optimize and revise campaigns to achieve the highest delivery rate while meeting the client’s goals and objectives.
• Supported Account Leads and Media Strategists in responding to client requests and special projects as necessary.
• Organized and managed weekly campaign status meetings for all live campaigns.
• Utilized Ad Words, Bing Ads, Facebook Business Manager, ComScore, MRI, and other third party data platforms. 

Media Associate

•	Assisted the Chief Executive Officer in developing and implementing marketing strategies

•	Managed and enhanced the company’s website, blog, and social media pages

•	Spearheaded the coordination of the company’s sales and marketing events

Marketing Intern

Zachary Keahey is a Senior Digital Marketing Manager at Open Doors USA in Long Beach, CA.

Zachary Keahey

Zachary Keahey

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