Yuji Kanbayashi
Orange County | United States
Skills
No information
Industries
Lifestyle
Skate
Surf
Trajectory
Apr 2017 — Mar 2020
athlete network within North America · Hurley International
April 2017 - March 2020
* Strategized and executed 3-5 marketing events per month between retail accounts, community
partners, sporting events, brand partners, and influencer/athlete network within North America. Main
POC for global brand marketing initiatives across different regions.
* Expanded brand visibility and generated sales leads for various distribution channels. Managed
sustainable relationships with a network of key influencers and ambassadors to amplify the brand
message and new product launches.
* Conceptualized and executed original grassroots marketing initiatives such as the Shapers Market and
Friday Surf Mornings with Brett Simpson to connect with hyperlocal communities. This concept of creating community programs that serve our consumers to create an authentic emotional connection
with the brand has allowed thousands of new consumers to experience the Hurley brand.
* Lead influencer marketing events, managed project budgets, and KPI's to align with company goals.
* Maintained meaningful relationships with non-profit and community partners such as: Waves 4
Water, Mauli Ola Foundation, Life Rolls On, Surf Bus, Huntington Beach High School.
* Budgeted, conceptualized, and executed SMU and promotional products with internal product team
and third-party vendors within delivery deadlines.
Jan 2015 — Dec 2015
Gallery Manager · Clark Little Hawaii, LLC
Managed all Clark Little Gallery staff to uphold the level of customer service and professionalism
that is expected of them to maximize sales.
* Maximized monthly sales by identifying top-selling items through analyzing sales data.
* Fostered an organizational culture that empowered all team members to contribute to the growth of the company.
Jun 2011 — May 2014
General Manager · Alternative Retail Inc
Managed a team of 30 employees between the sales floor and back of house to maintain a smooth
sales event.
* Assisted with developing sales floor plans to maximize efficient consumer journey.
* Coordinated the flow of thousands of new units per hour onto the sales floor to maximize sales of inventory.
* Executed the setup and breakdown of all warehouse sales. Checking in and out of all inventory.
Activity
Education history
California State University
Bachelor of Arts degree




