William Lankford

• Managed and oversaw content published on the network's digital platforms, including the website, mobile apps, and social media channels, using editorial judgment to enhance audience engagement • Created and managed engaging content that increased user interaction and streamlined workflows across digital platforms • Utilized SEO strategies and analytics tools to optimize content visibility and track performance, leading to improved audience engagement • Coordinated and collaborated with cross-functional teams to ensure seamless multimedia integration and content delivery • Integrated multimedia elements into digital content to enhance user experience and engagement across platforms • Applied editorial judgment to enhance content quality and ensure alignment with audience interests, resulting in increased engagement • Managed and coordinated the delivery of digital news content across multiple platforms, ensuring timely updates and improved audience reach • Created, managed, and optimized content for digital streaming audiences, enhancing viewer engagement and retention • Managed live and on-demand content, ensuring seamless streaming experiences and increased viewer satisfaction • Edited and assembled video content using multimedia tools, improving visual storytelling and audience engagement • Wrote engaging headlines, descriptions, and metadata using editorial judgment to enhance content visibility and audience engagement • Engaged audiences by integrating multimedia content and simplifying workflows, resulting in increased viewer interaction and retention • Improved SEO and discoverability by optimizing video content and metadata, leading to higher search rankings and increased viewership • Monitored analytics using tools like Google Analytics to track performance and inform content strategy, resulting in data-driven decisions • Managed, produced, and optimized video content for the CBS YouTube channel, enhancing viewer engagement and channel growth through strategic content management • Tailored content for digital audiences by leveraging YouTube's unique platform features, increasing audience engagement • Edited and repackaged broadcast content to enhance multimedia integration and improve viewer retention • Created original content using editorial judgment and simplified workflows, leading to increased content engagement • Developed thumbnails and titles that enhanced click-through rates and audience engagement • Optimized SEO and keywords to improve search visibility and drive more traffic to digital content • Enhanced audience retention by implementing targeted content strategies and engaging multimedia elements, leading to increased viewer engagement • Utilized end screens and cards to guide viewers to additional content, enhancing viewer retention and channel interaction • Monitored video performance using analytics tools to identify trends and optimize content strategy, resulting in improved video reach and engagement • Developed a data-driven content strategy by analyzing viewer data, which led to more targeted content creation and increased audience engagement • Conducted A/B testing to evaluate content variations, leading to optimized video formats and improved viewer retention • Coordinated cross-platform content distribution using multimedia integration to enhance audience engagement and streamline workflows, resulting in improved content reach and viewer interaction • Leveraged trending topics to create engaging content that increased audience interaction and improved SEO performance

• Contributed to the editorial column by creating engaging content using SEO strategies, enhancing audience engagement • Supervised staff and freelance writers, streamlining workflows to improve content quality and delivery timelines • Conducted and wrote interviews with employees in and around building safety and building code officials

• Transcribed print and online articles, and wrote and edited press releases, enhancing content accuracy and audience engagement • Assisted with submissions from artists for print and potential online publication content, streamlining the workflow and ensuring high-quality content integration

• Edited, copyedited, and wrote all print and online content, ensuring consistency and quality across platforms • Composed, revised, and proofread all stories and articles before distribution, enhancing content accuracy and engagement • Prepared, rewrote, and edited copy to improve readability while verifying facts, dates, and statistics, ensuring high editorial standards

• Reported on beauty, fashion, entertainment, and lifestyle stories, enhancing audience engagement and increasing readership • Coordinated editorial photoshoots with the production department, ensuring seamless collaboration and high-quality visual content • Prepared and edited copy to improve readability, resulting in clearer communication and increased reader satisfaction • Managed writers, remote freelancers, designers, media specialists, and production staff • Increased advertiser satisfaction rates by 30% resulting from improved content alignment. • Boosted magazine subscription revenue by 25% through strategic content partnerships. • Elevated brand visibility by 50% by initiating a comprehensive rebranding campaign.