Digital Marketing Science|Google Ads Search Certification|Google Analytics  

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Wake

Collecting vinyl.

Crate digging for vinyl records.

Playing guitar and piano.

Major bookworm.

Collecting surfboards.

Other

<p>SEO-focused digital producer with experience at CBS KPIX, specializing in optimizing content visibility and audience engagement through strategic SEO practices. Proven track record in managing digital content and enhancing user interaction across platforms. Expertise in content strategy and collaboration with cross-functional teams to deliver impactful digital experiences. Ready to leverage SEO skills to drive growth and visibility in the target role.</p>

• Managed and oversaw content published on the network's digital platforms, including the website, mobile apps, and social media channels, using editorial judgment to enhance audience engagement
• Created and managed engaging content that increased user interaction and streamlined workflows across digital platforms
• Utilized SEO strategies and analytics tools to optimize content visibility and track performance, leading to improved audience 
engagement
• Coordinated and collaborated with cross-functional teams to ensure seamless multimedia integration and content delivery
• Integrated multimedia elements into digital content to enhance user experience and engagement across platforms
• Applied editorial judgment to enhance content quality and ensure alignment with audience interests, resulting in increased engagement
• Managed and coordinated the delivery of digital news content across multiple platforms, ensuring timely updates and improved 
audience reach
• Created, managed, and optimized content for digital streaming audiences, enhancing viewer engagement and retention
• Managed live and on-demand content, ensuring seamless streaming experiences and increased viewer satisfaction
• Edited and assembled video content using multimedia tools, improving visual storytelling and audience engagement
• Wrote engaging headlines, descriptions, and metadata using editorial judgment to enhance content visibility and audience engagement
• Engaged audiences by integrating multimedia content and simplifying workflows, resulting in increased viewer interaction and 
retention
• Improved SEO and discoverability by optimizing video content and metadata, leading to higher search rankings and increased 
viewership
• Monitored analytics using tools like Google Analytics to track performance and inform content strategy, resulting in data-driven 
decisions
• Managed, produced, and optimized video content for the CBS YouTube channel, enhancing viewer engagement and channel growth 
through strategic content management
• Tailored content for digital audiences by leveraging YouTube's unique platform features, increasing audience engagement
• Edited and repackaged broadcast content to enhance multimedia integration and improve viewer retention
• Created original content using editorial judgment and simplified workflows, leading to increased content engagement
• Developed thumbnails and titles that enhanced click-through rates and audience engagement
• Optimized SEO and keywords to improve search visibility and drive more traffic to digital content
• Enhanced audience retention by implementing targeted content strategies and engaging multimedia elements, leading to increased 
viewer engagement
• Utilized end screens and cards to guide viewers to additional content, enhancing viewer retention and channel interaction
• Monitored video performance using analytics tools to identify trends and optimize content strategy, resulting in improved video reach 
and engagement
• Developed a data-driven content strategy by analyzing viewer data, which led to more targeted content creation and increased audience 
engagement
• Conducted A/B testing to evaluate content variations, leading to optimized video formats and improved viewer retention
• Coordinated cross-platform content distribution using multimedia integration to enhance audience engagement and streamline workflows, resulting in improved content reach and viewer interaction
• Leveraged trending topics to create engaging content that increased audience interaction and improved SEO performance

Web Producer/Digital Producer/YouTube Producer-Retention Strategist

• Contributed to the editorial column by creating engaging content using SEO strategies, enhancing audience engagement
• Supervised staff and freelance writers, streamlining workflows to improve content quality and delivery timelines
• Conducted and wrote interviews with employees in and around building safety and building code officials

Writer, Editor, Copywriter| Freelance

• Transcribed print and online articles, and wrote and edited press releases, enhancing content accuracy and audience engagement
• Assisted with submissions from artists for print and potential online publication content, streamlining the workflow and ensuring 
high-quality content integration

Writer, Editor, Internship 

• Edited, copyedited, and wrote all print and online content, ensuring consistency and quality across platforms
• Composed, revised, and proofread all stories and articles before distribution, enhancing content accuracy and engagement
• Prepared, rewrote, and edited copy to improve readability while verifying facts, dates, and statistics, ensuring high editorial standards

Music Editor| Copywriter| Freelance

• Reported on beauty, fashion, entertainment, and lifestyle stories, enhancing audience engagement and increasing readership
• Coordinated editorial photoshoots with the production department, ensuring seamless collaboration and high-quality visual content
• Prepared and edited copy to improve readability, resulting in clearer communication and increased reader satisfaction
• Managed writers, remote freelancers, designers, media specialists, and production staff
• Increased advertiser satisfaction rates by 30% resulting from improved content alignment.
• Boosted magazine subscription revenue by 25% through strategic content partnerships.
• Elevated brand visibility by 50% by initiating a comprehensive rebranding campaign.

Managing Editor

William Lankford is a Web Producer/Digital Producer/YouTube Producer-Retention Strategist at CBS/KPIX/Paramount Pictures in San Francisco, CA.

William Lankford

William Lankford

Skills

Interests

Industries

Education history

San Francisco State University

University of California Santa Cruz