William Alexander

• Strategize, direct, record, and edit short-form content for all social media platforms including video, images, and text. • Engage with brand ambassadors and followers to grow relationships with the online community. • Assist in planning and executing social media ad campaigns and promotions • Organize and maintain cloud database of video and photo library of campaigns, product, user generated content • Collect, process and analyze marketing metrics to determine successful strategies.

Defined and implemented scalable, repeatable processes and tooling that help prioritize, plan and manage creative projects across the team Developed and maintained cross functional communication, while overseeing projects goals and possible Managed and oversaw multiple creative projects simultaneously, ensuring they are delivered on-time with minimal negative downstream impact Defined success metrics for "unquantifiable" roles Created in-house Smart Mock-ups for the creative team Optimized print images for all types of apparel, specialty products and creating cohesive brands

Contributed to Elevated Design Pilot’s $3.1M initial year sales Collaborated with Art Development Coordinator to troubleshoot the department’s Windows to Apple transition Coached and mentored artists to become the top performers in their roles. Established new guidelines and best practices to boost art team efficiency. Top 5 Artist productivity with $4.8M/Yr total order revenue