Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Health & Fitness

Camping

Photography

Video production

Creative Program Specialist

Creative & Design

A versatile Graphic Designer and Program Manager whose passion for creativity is only rivaled by an insatiable thirst for adventure. 

Stemming from an insatiable curiosity to learn, Wil has delved into far too many interests for one person to have. With a diverse array of interests ranging from snowboarding and crossfit to disc golf, mountain biking, and CrossFit. Wil finds a creative outlet in photography, videography, and creating graphic designs that embody the variety of interests. Wil's life is a thrilling fusion of design artistry and exhilarating outdoor pursuits. 

In every aspect of life, Wil embodies a dedication to growth and excellence. Just as he consistently refine his design skills, he approaches each outdoor endeavor with a relentless drive to improve and achieve new heights. This dynamic combination of design prowess and adventurous spirit makes Wil an invaluable collaborator and a fascinating individual.

• Strategize, direct, record, and edit short-form content for all social media platforms including video, images, and text.
• Engage with brand ambassadors and followers to grow relationships with the online community.
• Assist in planning and executing social media ad campaigns and promotions
• Organize and maintain cloud database of video and photo library of campaigns, product, user generated content
• Collect, process and analyze marketing metrics to determine successful strategies.

Marketing Content Coordinator

Defined and implemented scalable, repeatable processes and tooling that help prioritize, plan and manage creative projects across the team
Developed and maintained cross functional communication, while overseeing projects goals and possible
Managed and oversaw multiple creative projects simultaneously, ensuring they are delivered on-time with minimal negative downstream impact
Defined success metrics for "unquantifiable" roles
Created in-house Smart Mock-ups for the creative team
Optimized print images for all types of apparel, specialty products and creating cohesive brands

Contributed to Elevated Design Pilot’s $3.1M initial year sales 
Collaborated with Art Development Coordinator to troubleshoot the department’s Windows to Apple transition
Coached and mentored artists to become the top performers in their roles. 
Established new guidelines and best practices to boost art team efficiency.  
Top 5 Artist productivity with $4.8M/Yr total order revenue

Digital Artist

Preschool Teacher (Long-term Substitute)

Graphic Designer

William Alexander is a Creative Program Specialist at HIDEit Mounts, Inc. in Reno, Nevada.

William Alexander

William Alexander

Skills

Interests

Industries

Education history

American River College

California State University-Sacramento