Will Avelar
Product Designer Rooted in Outdoor Passion | Aligning user-centered design with business objectives to drive success
Hawthorne | US
Skills
- Visual Design
- Responsive Web Design
- Mobile Web Design
- Search Engine Optimization (SEO)
- Qualitative Research
Interests
No information
Industries
No information
In my own words
— WillAs a product designer with over six years of experience crafting user experiences, with six years in the outdoor industry, I bring a wealth of technical skills and a proven track record of achievements.
Proficient in a range of design tools such as Adobe Creative Suite, Framer, and Figma, I leverage my expertise in user-centered research and visual design to deliver innovative solutions.
My passion lies in tackling seemingly unsolvable problems, driven by a deep understanding of the challenges faced by users and businesses alike. This problem-solving nature has led to notable achievements, from crafting successful experiences for over 30,000 individuals to impactful redesigns of flagship products resulting in a 200% increase in user engagement and commendations from businesses.
My dedication to excellence, combined with a transparent, collaborative approach and a keen eye for detail, ensures that every project I undertake drives meaningful impact and delivers exceptional results.
Trajectory
Sep 2023 — Now
Product Designer · Just Beta (Betacache)
Redesigned User Experience: Led the redesign of Justbeta.net, enhancing the user experience for the outdoor rock climbing community across mobile, tablet, and desktop devices.
Conducted In-Depth Research: Initiated a research project with 90+ participants, leading to actionable design improvements and a 200% increase in user base within a single quarter.
Utilized Data Analysis: Applied data analysis and user insights to create user-centric UI designs in Figma, resulting in improved usability and engagement.
Collaborated with Teams: Worked closely with engineering and business teams to seamlessly integrate new design solutions, doubling site visitors to over 4,000.
Sep 2021 — Nov 2023
User Experience Designer · Chubby Rice
Led User-Centered Design Process: Managed the end-to-end design for the Chubby Rice iOS mobile app, enhancing the food ordering experience through user research and feedback.
Conducted UX Research: Engaged with 20+ users to gather insights and iterated designs based on feedback, refining usability, design, and functionality.
Developed High-Fidelity Prototypes: Created wireframes, mockups, and interactive prototypes using Figma, Procreate, and Adobe Suite to visualize design concepts.
Improved Usability: Integrated feedback from 15+ users during testing, resulting in a highly rated “clean, minimalist, and easy-to-use” interface.
Increased User Engagement: Achieved significant improvements in user satisfaction and engagement, evidenced by positive feedback.
May 2019 — Dec 2023
Lead User Experience Designer- Rock Climbing · Hangar 18 Indoor Climbing Gym
Promoted to User Experience Designer for exceptional performance, leadership skills, and contributions to the routesetting team
Designed User-Centered Climbing Experiences: Implemented new climbing routes and experiences to enhance user engagement and skill development through workshops and events.
Promoted Inclusive Design: Developed climbing experiences for a diverse demographic, including all age groups and individuals with disabilities, applying inclusive design principles.
Conducted Ethnographic Research: Developed systems such as an open grading system and personalized climb requests, improving user satisfaction and engagement. As a result, the business saw a 20% increase in the 400+ daily facility check-ins.
Enhanced Community Engagement: Drove engagement through innovative design solutions, resulting in increased social media metrics and positive feedback on the variety and creativity of climbing experiences.
Jul 2022 — Sep 2022
UX Researcher · College of Healing Arts
Led Mixed-Methods Research: Captained a comprehensive research approach, including qualitative usability testing and quantitative surveys, to inform the rebranding of the business e-commerce website.
Gathered In-Depth Insights: Engaged 25+ participants over 3 months using tools like Figma, UserTesting, Google Surveys, and Figjam to explore user perceptions and needs in the complementary and alternative medicine space.
Guided Rebranding Effort: Collected detailed feedback on usability, functionality, and satisfaction, translating insights into actionable design recommendations.
Achieved Significant Results: Implemented recommendations that contributed to a 100% increase in social media followers and enhanced user engagement.
Recognized for Impact: Received commendation from business owner Maria Pareo for significantly improving user experience and driving business growth through research-driven strategies.
Mar 2017 — Sep 2019
User Experience Designer- Rock Climbing · Hangar 18 Indoor Climbing Gym
Collaborated with cross-functional teams, including management and facility staff, to apply inclusive design philosophies in the indoor climbing facility
Strategically focused on enhancing the user climbing experience for a diverse demographic by designing accessible experiences
Leveraged industry-standard tools and techniques, such as accessible inclusive design, collaboratively with the team to innovate and maintain high-quality climbing routes under the direction of the lead experience designer
Demonstrated creativity in crafting diverse climbing routes and bouldering problems aimed at optimizing user engagement, safety, and satisfaction, as noted by positive feedback from climbing facility members
