Product Designer Rooted in Outdoor Passion | Aligning user-centered design with business objectives to drive success

As a product designer with over six years of experience crafting user experiences, with six years in the outdoor industry, I bring a wealth of technical skills and a proven track record of achievements. Proficient in a range of design tools such as Adobe Creative Suite, Framer, and Figma, I leverage my expertise in user-centered research and visual design to deliver innovative solutions.

My passion lies in tackling seemingly unsolvable problems, driven by a deep understanding of the challenges faced by users and businesses alike. This problem-solving nature has led to notable achievements, from crafting successful experiences for over 30,000 individuals to impactful redesigns of flagship products resulting in a 200% increase in user engagement and commendations from businesses.

My dedication to excellence, combined with a transparent, collaborative approach and a keen eye for detail, ensures that every project I undertake drives meaningful impact and delivers exceptional results.

Redesigned User Experience: Led the redesign of Justbeta.net, enhancing the user experience for the outdoor rock climbing community across mobile, tablet, and desktop devices.

Conducted In-Depth Research: Initiated a research project with 90+ participants, leading to actionable design improvements and a 200% increase in user base within a single quarter.

Utilized Data Analysis: Applied data analysis and user insights to create user-centric UI designs in Figma, resulting in improved usability and engagement.

Collaborated with Teams: Worked closely with engineering and business teams to seamlessly integrate new design solutions, doubling site visitors to over 4,000.

Product Designer

Promoted to User Experience Designer for exceptional performance, leadership skills, and contributions to the routesetting team

Designed User-Centered Climbing Experiences: Implemented new climbing routes and experiences to enhance user engagement and skill development through workshops and events.

Promoted Inclusive Design: Developed climbing experiences for a diverse demographic, including all age groups and individuals with disabilities, applying inclusive design principles.

Conducted Ethnographic Research: Developed systems such as an open grading system and personalized climb requests, improving user satisfaction and engagement. As a result, the business saw a 20% increase in the 400+ daily facility check-ins.

Enhanced Community Engagement: Drove engagement through innovative design solutions, resulting in increased social media metrics and positive feedback on the variety and creativity of climbing experiences.

Lead User Experience Designer- Rock Climbing

Led User-Centered Design Process: Managed the end-to-end design for the Chubby Rice iOS mobile app, enhancing the food ordering experience through user research and feedback.

Conducted UX Research: Engaged with 20+ users to gather insights and iterated designs based on feedback, refining usability, design, and functionality.

Developed High-Fidelity Prototypes: Created wireframes, mockups, and interactive prototypes using Figma, Procreate, and Adobe Suite to visualize design concepts.

Improved Usability: Integrated feedback from 15+ users during testing, resulting in a highly rated “clean, minimalist, and easy-to-use” interface.

Increased User Engagement: Achieved significant improvements in user satisfaction and engagement, evidenced by positive feedback.

User Experience Designer

Led Mixed-Methods Research: Captained a comprehensive research approach, including qualitative usability testing and quantitative surveys, to inform the rebranding of the business e-commerce website.

Gathered In-Depth Insights: Engaged 25+ participants over 3 months using tools like Figma, UserTesting, Google Surveys, and Figjam to explore user perceptions and needs in the complementary and alternative medicine space.

Guided Rebranding Effort: Collected detailed feedback on usability, functionality, and satisfaction, translating insights into actionable design recommendations.

Achieved Significant Results: Implemented recommendations that contributed to a 100% increase in social media followers and enhanced user engagement.

Recognized for Impact: Received commendation from business owner Maria Pareo for significantly improving user experience and driving business growth through research-driven strategies.

UX Researcher

Collaborated with cross-functional teams, including management and facility staff, to apply inclusive design philosophies in the indoor climbing facility

Strategically focused on enhancing the user climbing experience for a diverse demographic by designing accessible experiences

Leveraged industry-standard tools and techniques, such as accessible inclusive design, collaboratively with the team to innovate and maintain high-quality climbing routes under the direction of the lead experience designer

Demonstrated creativity in crafting diverse climbing routes and bouldering problems aimed at optimizing user engagement, safety, and satisfaction, as noted by positive feedback from climbing facility members

User Experience Designer- Rock Climbing

Will Avelar is a Product Designer Rooted in Outdoor Passion at Just Beta (Betacache) in Hawthorne, California.

Will Avelar

Will Avelar

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