Victoria Paine

Maintain a strong network of Sports Contacts to ensure the correct identification and acquisition of sporting talents. Assist in the creation and negotiation of contracts with South Pacific athletes that are or will be representing Oakley. Handling the administration of these contracts and associated payments (liaising with relevant stakeholders where required). Contribute to the development of effective strategies for key product releases and ensure smooth implementation, including custom product for sponsored teams and athletes. Effectively manage event sponsorships for maximum exposure. Create brand building content to leverage key athletes across global and regional networks. Attend major sports events to ensure representation and support of the Oakley brand and sponsored athletes. Manage and liaise with key media contact pertaining to Sport categories for PR product opportunities.

Work with Marketing and Brand Managers in development of the overall marketing or branding strategy in accordance with business needs. Plan, develop and execute marketing objectives and strategies for The North Face and Teva, including implementation of a comprehensive advertising schedule, public relations activities, promotional activities and production of all creative requirements. Assist in the development of strategies for the launch of new or changed products. Assist in the development and management of marketing budgets and controls expenses. Evaluates effectiveness of specific promotional programs against sales, recommending changes where necessary. Analysis of market needs and market trends to assist in preparation of sales plan. Regular liaison and communication with sales reps and clients to keep informed of latest market trends and conditions. Design, coordination and implementation of a broad variety of marketing and promotional material using various media.

Developed and implemented national marketing strategies to increase and maintain brand awareness among consumer markets. Managed teams to deliver best practice to set national examples and achieve key targets in field. Organized regional sales and marketing trips to execute small-­-scale brand building events in regional markets. Coordinated distinctive and memorable brand building activations in consumer specific markets, particularly sports, culture and universities. Developed and maintained relationships with key stakeholders in media, PR, sport, culture and universities to increase brand awareness and credibility in the market. Coordinated collateral production, pre promotion, infrastructure, registrations and competitor management for various events. Created innovative projects to excite and surprise the Australian consumer. Forecasted and managed a variety of budgets for events, marketing and human resource purposes.