Vicki Vasil
Brand Narrative Manager · Nike, Inc.
Portland, OR
In My Own Words
A mission-driven brand marketing evangelist and corporate entrepreneur, Vicki thrives in an environment of open innovation and ideation alongside an inspiring team. Looking at things as a creative + strategist + data analyst, she galvanizes stakeholders, teams and brand partners behind unique and emotionally intelligent, analytically-backed initiatives that generate brand heat, build a community, and drive above-industry-benchmark growth. Unapologetically holding brand at the highest regard, Vicki is an empathetic, fearless leader authentic to the industry with a progressive career path bolstered by analytical and strategic advanced degrees. For 15 years, she's consulted and led brands and retailers in trade, agency and brand-side roles in the surf, snow and outdoor industries, as well as founding her own brand Vees in 2020, which launches officially in early 2022.
Work Experience
Founder
Vees Golf2020 – Present
Breaking barriers for women who play the game, starting with what we wear to the golf course. Drawing from her work at iconic for-women, by-women snow and skate brand Nikita and the sustainable pioneer brand Nau, Vees is a west-coast lifestyle golf brand with an inclusive mission. Launching Spring 2022.
Founder, Consultant
Voice and Venture2010 – 2021
My specialty is brand strategy and visioning, with a focus on startups. I also provide copywriting, copy editing and proofreading services, and have published several industry articles. Companies include: Vers (founder), OneWater Marine, Marijuana Business Daily, The Fiftees, Real Estate Love Letters (founder), SHACC, Coca-Cola, TransWorld Business (contributor).
