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Vicki Vasil

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Brand Narrative Manager
Portland | United States

Skills

No information

Interests

Writing
Camping
Reading
Interior design
Foreign languages
Lots of travel

Industries

Creative Agencies
Fashion
Lifestyle
Outdoor
Snow
Streetwear
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In my own words

Vicki

A mission-driven brand marketing evangelist and corporate entrepreneur, Vicki thrives in an environment of open innovation and ideation alongside an inspiring team.

Looking at things as a creative + strategist + data analyst, she galvanizes stakeholders, teams and brand partners behind unique and emotionally intelligent, analytically-backed initiatives that generate brand heat, build a community, and drive above-industry-benchmark growth.

Unapologetically holding brand at the highest regard, Vicki is an empathetic, fearless leader authentic to the industry with a progressive career path bolstered by analytical and strategic advanced degrees. For 15 years, she's consulted and led brands and retailers in trade, agency and brand-side roles in the surf, snow and outdoor industries, as well as founding her own brand Vees in 2020, which launches officially in early 2022.

Trajectory

Oct 2021 — Now
Brand Narrative Manager · Nike, Inc.
Jul 2020 — Now
Founder · Vees Golf
Breaking barriers for women who play the game, starting with what we wear to the golf course. Drawing from her work at iconic for-women, by-women snow and skate brand Nikita and the sustainable pioneer brand Nau, Vees is a west-coast lifestyle golf brand with an inclusive mission. Launching Spring 2022.
Jan 2010 — Oct 2021
Founder, Consultant · Voice and Venture
My specialty is brand strategy and visioning, with a focus on startups. I also provide copywriting, copy editing and proofreading services, and have published several industry articles. Companies include: Vers (founder), OneWater Marine, Marijuana Business Daily, The Fiftees, Real Estate Love Letters (founder), SHACC, Coca-Cola, TransWorld Business (contributor).
May 2017 — Feb 2020
Brand Marketing Director · nau apparel
Mar 2014 — May 2017
Brand Manager · Nikita Clothing
Apr 2011 — Mar 2014
Brand Strategist · Sage Island
Apr 2011 — Mar 2014
Director of Marketing · Board Retailers Association
May 2006 — Mar 2011
Marketing Manager, Boardsports · Surf Expo

Activity

Connections

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Amy Daley


Lancaster Management

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