Vicente Sebastian Del Valle Papic

Led the strategic vision and implementation of customer retention initiatives, with a focus on optimizing long-term relationships, reducing churn, and driving engagement, monetization, and customer lifetime value through personalization and data enhancement. Collaborated across departments and partnered with international teams while closely aligning with global digital and project teams. Built, managed, and led a high-performing retention marketing team of 4 internal members, coordinating with an external partner team of 6. Managed multiple channels including email, mobile app, SMS/MMS, transactional, and automated communications. Spearheaded the creation and strategy for PUMA’s omnichannel SMS/MMS mobile program for e-commerce and retail stores. Played a pivotal role in the successful launch of the PUMA APP by developing the retention marketing strategy and driving the overall marketing plan. Actively participated in off-site strategic sessions with senior leadership, leading the acquisition and retention pillar to elevate performance to the next level.

ed the development and execution of Performance Marketing strategies for the LATAM region, aligning with Global HQ in Germany and other regions to drive e-commerce and retail growth. Initiated and managed team-building efforts in each country, while identifying and addressing structural inefficiencies to optimize marketing budgets for expansion. Implemented CRM platforms from the ground up in each market and developed tailored strategies. Built, managed, and led a Performance/Retention Marketing team of 4 internal members (CL, BR, MX, AR), while coordinating with an external agency partner team of 6.

Strategic leader spearheading digital transformation with a focus on infrastructure and data optimization. Ensures seamless E-commerce 360° management for exceptional customer experiences. Monthly sales forecasting and commercial strategies for Oxford Store and Muvo Store. Also in the lead of the customer service team. Strong background in optimization, category restructuring, catalog strategy, and UX enhancement. Proficient in leveraging SaaS solutions for streamlined operations and efficiency. Managed and led a Ecommerce Marketing team consisting of 3 internal members, in addition to coordinating with our external partner team of 2 members

Led the three core pillars of the brand: Digital, CRM, and PR, while fostering strategic alliances and enhancing brand visibility. Managed online sales for KIEHLS site (CL) and E-Retailers. Achieved impressive results, Gain Media, RRRSS Engagement, and substantial growth during key events for the brand. Proficient in platforms like Sales Force (Demandware), Google Portfolio, Facebook Business Manager, and Sales Force Marketing Cloud (CRM). Led a team including a Community Manager, Graphic Designer, and digital agency while managing relationships with Key Opinion Leaders. Managed and led a Digital Design Marketing team consisting of 2 internal members, in addition to coordinating with our external partner team of 4 members.

One-stop, Smart Source solution connecting your business to capital, creative branding, new customers, and hyper-growth. Responsible for strategic leadership and process establishment to prioritize brand initiatives, including team cultivation and motivation for exceptional results. Manage client relationships and foster high-impact growth opportunities. Develop and execute social media strategies to maximize brand awareness. Oversee website user experience, optimizing e-commerce performance through SEO, SEM, paid advertising, and search strategies. Managed and led a Digital Design Marketing team consisting of 4 internal members, in addition to coordinating with our external partner team of 3 members.

Marketing Manager Assistant (2013-2014) Supported marketing initiatives and campaigns. Culture Marketing Assistant (2011-2013) Contributed to cultural marketing campaigns and events such as RBMusicAcademy, RBthre3style, RBBcOne, RBFlyingBach, RBBDG. Sport Marketing Assistant (2010-2011) Assisted in sports marketing efforts, sponsorships and events such as RBLosAndes, RBVCA, RBFlugTag, RBAces.