Veronica Martinez
Marketing Professional · Lush Fresh Handmade Cosmetics North America
San Diego, CA
In My Own Words
Experienced Manager with a demonstrated history of working in the apparel and fashion industry. Skilled in Research, Operations, Visual Merchandising, organization and Customer Relations. Strong professional with a Bachelor's degree focused in Marketing from San Diego State University.
Work Experience
Lead Wedding Planner
Jordan Michelle Events2022 – Present
-Determine pricing (MSRP and wholesale prices) and work cross functionally to achieve target margins -Drive planning process for season to ensure deadlines and goals are met; responsible for timely, productive meetings from initial planning to post season assessment -As category assumptions change, impacting revenue plans, facilitate the contingency planning process for identifying alternative paths to attain original goals -Provide as needed, ad hoc category analysis to support special projects and initiatives -Planned and organized weddings with budgets up to $100K and up to 250 guests -Communicated and worked closely with clients to ensure their requirements and goals were fully met -Curated relationships with caterers, florists, venues, and other vendors to guarantee quality -Build a start to finish excel spreadsheet timeline to execute each event with successful organization -Voted best wedding planning on ‘The Knot’ in 2022 and 2023
Visual Merchandiser
kate spade new york2018 – 2023
-Managed sales team to exceed million-dollar sales goal 4 years in a row -Money mapped to maximize business -Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness -Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment -Strong team player -Build category seasonal assortment plan using financial plans/budgets, design concepts, sales trends, inventory plans, marketing input, and competitive/industry research/trends -Partner with Sales and Planning to build seasonal assortments by channel to ensure target revenue goals are met -Curated emails and set up appointments to build and sustain client relationships -Led team in highest client information capture and net promoter scores -Successfully coordinated in store events bringing in $10,000 in one day
Marketing Internship
FEMX Quarters2020 – 2020
FEMX Quarters is a feminine Coworking and Event space in San Diego, CA. Female Empowerment Movement + Experiences. - Successfully spearheaded campaigns on social media platforms including Instagram, Pinterest, Facebook - Developed online marketing campaigns, effectively increasing followers by 1,000 in three months - Monitor online presence of company's brand and engaged with users, strengthening customer relationships -Utilized social media analytics tools, such as Hootsuit to track customer engagment and user data
Customer Centric Manager
Club Monaco2017 – 2019
-Recommend, select and help obtain merchandise based on customer’s needs and desires. -Place special merchandise orders for clients through other store locations and online. -Receive and process cash and credit payments and returns. -Open and Close the store, including counting registers and creating staff assignments and goals. -Ensure store appearance and merchandising is in compliance with ongoing market. -Work as a team to provide highest level of service and to exceed sales goals. -Maintain personal sales goal of $200 per hour worked.
Operations Professional
Tiffany & Co.2017 – 2018
-Processed online orders -Ensured clients received information on packages -Maintained inventory in store -Entered data for all outgoing product -Supported customers with any issues -Communicated amongst other stores
Operations Manager
Justice2013 – 2017
-Create store displays and window displays to ensure optimal presentation for customers. -Build and sustain customer relations- children relations. -Assist customers with questions, problems and complaints in person and via phone. -Motivate sales team to meet daily sales goals. -Check/ process inventory and create optimal placement on sales floor. -Maintain available payroll based on current revenue. -Kept store clean and stocked to maintain store standards.
Education
Bachelor's degree
San Diego State University"The marketing major at SDSU includes preparatory courses in accounting, finance, information systems, economics and mathematics. At the upper division level, students take classes in marketing as well as finance, management, operations management, and statistics. The curriculum provides training in developing decision models to aid in solving marketing problems. Planning and analysis of strategies for products and/or services are also emphasized, as is the use of computers for data analysis."
