Vanessa Skaggs

Marketing and Promotions Coordinator · G.K. Skaggs Inc

Irvine, CA

In My Own Words

Aloha! I am a Marketing Coordinator in International Alcohol imports, however a majority of my experience and passion is in the Action Sports Industry. I worked as an Account Manager for Hybrid Apparel in Cypress, CA and managed over 50+ fortune 500 accounts. Prior to that I was with Rip Curl Hawaii, as a supervisor and women's merchandiser. I have a creative mind with a business sense, and thrive in challenging environments. I am well versed in Social Media/Marketing/and client relations and can back that with a communications degree from University of Hawaii (and a minor in Fashion Design and Merchandising) and Hootsuite certifications. When I am not working, I am traveling, practicing yoga, cooking, or surfing!

Work Experience

Marketing and Promotions Coordinator

G.K. Skaggs Inc

2013 – Present

Scouted new customers and territories for product Market research and managed data collection, consumer sentiment and buyer behavior studies Event planning and execution from in-store/bar demos to large festivals and tastings Worked as a liason between sales and marketing department to coordinate in-field consumer promotions, samplings, and cross marketing promotions

Jr. Acount Manager

Hybrid Apparel

2015 – 2015

Managed some of the largest retail accounts ranging from mass market to specialty accounts; Sears/Kmart, PacSun, Ross, Hot Topic/Torrid/Box lunch, Rue 21, The Children’s Place, and Burlington Merchandised product and worked with design to create unique product lines that are cohesive and with buyer requests and current market trends. Oversaw and executed many factions of the production process, including and not limited to; production graphics and designs, garment and material sourcing, overseas factory coordination, managing sampling process’s. Calculated margins, complete order costs, and selling to maintain an effective and profitable financial status Organized presentations and assisted sales teams in meetings

Supervisor

Rip Curl

2014 – 2015

- Supervised the busiest and one of the highest profiting Rip Curl stores in the United States - Responsible for managerial duties such as financial tasks, corresponding with corporate headquarters, floor merchandising, leading employees, customer service, and assisting with weekly sales recaps and reports - Supervised, trained, and motivated sales team while implementing and promoting company brand values at all times - Coordinated women’s product merchandising - Spearheaded and maintained the stores social media accounts in order to reach out to customers and promote sales

Peer Mentor

University of Hawaii at Manoa (First Year Programs)

2014 – 2015

- Taught a class of college students and created lesson plans, presentations, and activities to engage and educate student about student learning theory and developing organizational and planning skills - Planned and organized annual program event for over five hundred faculty and student attendees - Acted as a mentor and advisor for students new to the university

Inventory Manager / Assistant Store Manager

San Lorenzo Bikinis

2013 – 2014

- Generated seasonal inventory invoices as well as completed daily inventory counts - Updated and fixed store electronic inventory program - Created new marketing techniques and events to draw in new customers

Sales

Jack's Surf Shop

2010 – 2013

- Created a welcoming experience for customers providing knowledgeable service and helpful recommendations for surf and skate accessories and apparel - Worked in two different store locations, as well as special events like warehouse sales, Vans Pier Classic and the US Open

PR and Design Intern

Milk and Honey Hawaii

2013 – 2013

- Co-designed the Summer/Fall 2013 line from conception to finished product - Assisted in buying merchandise for the retail store - Organized and planned special events such as fashion shows and night markets - Sourced fabrics and communicated with manufacturers and vendors both domestic and overseas - Coordinated fittings and scouted models