Emilie Beck
Assistant Category Manager · West Marine
Santa Cruz, CA
Work Experience
Assistant Category Manager
West Marine2016 – Present
- Partnering with the Category Manager to create and develop sales and marketing strategies for the Footwear and Clothing Accessory departments - Planning monthly marketing pieces, including product selection and sales forecasting, as well as aligning with other buying teams on creating a cohesive message for each piece - Working with multiple internal departments daily to set up new vendors, review marketing strategies, update product pricing and ensure we have a strong product presentation online - Guiding vendors through the set up and completion of West Marine initiatives such as cross dock shipping and online drop ship programs
Replenishment Analyst
West Marine2014 – 2016
- Managed inventory and product replenishment for three departments – Footwear, Clothing Accessories, and Lifestyle - Executed an array of product strategies including 10 New Product Rollouts as well as major expansions in our sandal brands and rolling out the “Travel Shop” to West Marine doors - Worked collaboratively with vendors to improve shipping performance and drive sales - Created weekly reports diving into our in-stock outs as well as monitoring daily in-stocks to ensure departments were meeting the 96% in-stock goal - Actively participated in the proofing and execution of promotions to ensure low risk with ad product - Reviewed purchase orders weekly in order to manage receipt flow as well as adjusted purchase orders based on product sell through
