Vanessa McDonald

• Manage the marketing execution of new and existing products spanning brick & mortar retail and online channels. • Provide new product color and finish trend expertise, consumer insights, and competitive intelligence within Housewares, Sporting Goods and related industries. • Collaborate with Director of Product Marketing and Creative Director to create effective retail packaging, in store merchandising, digital marketing assets and sales collateral for new and existing products.

We are a full service brand incubator creating products for today’s most influential talents. • Research and analyze market trends, tradeshows and product innovations for up to 2-3 new brand launches monthly. • Created new content for e-commerce presence to increase sales by 35%. • Research competitive brands and marketing strategies for brand development. • Update brand presentations weekly, educational and marketing materials for over 20 brands. • Source and design point of purchase and merchandising displays for retail strategies. • Build and maintain relationships with department stores, off-price retailers and club stores such as Macy's, TJ Maxx, Costco and direct to consumer with Amazon and Shopify. • Oversee planning and execution of 1-2 quarterly trade shows including managing budgets and logistics while bringing in over 10+ additional new accounts per show.

• Launched 6 salon openings over 2 years with detail oriented management of the build outs with architects and contractors. • Cut costs on studio build outs by 55%. • Source and purchase all furniture, fixtures, equipment and supplies for spaces from 600 sq ft. to 5,000 sq ft. to maintain project budgets. • Implement marketing campaigns through advertising, social media and eCommerce strategies. • Strategize and execute company wide purchase order procedures for all salons. • Implement in-store sales strategies and the design and delivery of visual merchandising displays.

• Opened 4 new store locations, training new Merchandising Managers. • Implement action plans to improve key performance indicators to maximize business. • Identify numbers and analyze key trends to adapt to merchandising decisions. • Map and execute store floor sets as per seasonal direction. • Manage and lead a visual team to implement in-store visual displays and merchandising. • Perform monthly walkthroughs with business partners while accountable for speaking to merchandising changes made. • Responsible for hiring, recruiting and on the job training of new store employees. • Evaluate team performance and provide performance feedback.