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Sales, Marketing and Merchandising Professional with 10+ years experience in the apparel, beauty and consumer packaged goods space. Proven success in new business development and product marketing strategies that have increased qualified leads and sales.

Skilled in product marketing, development and innovation, market trends analysis, branding and managing e-commerce and brick and mortar accounts.

Key team member with the ability to work under pressure, be a self-starter and thrives in fast paced environments.

• Manage the marketing execution of new and existing products spanning brick & mortar retail and online channels.
• Provide new product color and finish trend expertise, consumer insights, and competitive intelligence within Housewares, Sporting Goods and related industries.
• Collaborate with Director of Product Marketing and Creative Director to create effective retail packaging, in store merchandising, digital marketing assets and sales collateral for new and existing products.


Product Marketing Manager

We are a full service brand incubator creating products for today’s most influential talents.
• Research and analyze market trends, tradeshows and product innovations for up to 2-3 new brand launches monthly. 
• Created new content for e-commerce presence to increase sales by 35%.
• Research competitive brands and marketing strategies for brand development.
• Update brand presentations weekly, educational and marketing materials for over 20 brands.
• Source and design point of purchase and merchandising displays for retail strategies.
• Build and maintain relationships with department stores, off-price retailers and club stores such as Macy's, TJ Maxx, Costco and direct to consumer with Amazon and Shopify.
• Oversee planning and execution of 1-2 quarterly trade shows including managing budgets and logistics while bringing in over 10+ additional new accounts per show.

Marketing & Merchandising Manager

• Launched 6 salon openings over 2 years with detail oriented management of the build outs with architects and contractors.
• Cut costs on studio build outs by 55%.
• Source and purchase all furniture, fixtures, equipment and supplies for spaces from 600 sq ft. to 5,000 sq ft. to maintain project budgets.
• Implement marketing campaigns through advertising, social media and eCommerce strategies.
• Strategize and execute company wide purchase order procedures for all salons.
• Implement in-store sales strategies and the design and delivery of visual merchandising displays.

Senior Operations Manager

• Opened 4 new store locations, training new Merchandising Managers.
• Implement action plans to improve key performance indicators to maximize business.
• Identify numbers and analyze key trends to adapt to merchandising decisions.
• Map and execute store floor sets as per seasonal direction.
• Manage and lead a visual team to implement in-store visual displays and merchandising.
• Perform monthly walkthroughs with business partners while accountable for speaking to merchandising changes made.
• Responsible for hiring, recruiting and on the job training of new store employees.
• Evaluate team performance and provide performance feedback.

Merchandising Manager

Vanessa McDonald is a Product Marketing Manager at Takeya USA in Costa Mesa, CA.

Vanessa McDonald — Product Marketing Manager at Takeya USA

Vanessa McDonald

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