Valeria Ribichini
Head Fashion Designer Women's RTW · Doppelgänger Roma
Rome, 62
In My Own Words
Creative Director with over 20 years of experience in the women’s apparel industry. A highly motivated, curious professional still deeply passionate about my work, I bring a contemporary vision to every creative challenge. I design and develop collections while overseeing brand communication strategies. A natural leader, I focus on building cohesive teams and empowering individuals by highlighting their strengths. Key strengths include exceptional stress management, swift problem-solving in fast-paced environments, and a relentless commitment to innovation.
My Skills:
-Creative and Strategic Leadership: Experience in providing creative and strategic leadership for brand positioning and development, working in synergy with various business functions. -Brand Interpretation: Ability to interpret the brand's DNA and ensure its continuity, while maintaining the uniqueness of products. -Brand Development: Experience in enhancing the distinctive features of the brand, emphasizing energy, elegance, and a minimal and clean style in womenswear. -Market Analysis and Innovation: Skill in analyzing the competition and providing innovative input to ensure the brand's market leadership. -Head Designer, or Creative Director in companies specializing in women's ready-to-wear. -Personal Attributes: Precision, flexibility, autonomy, creativity, strategic vision, and the ability to provide direction to brands.
Work Experience
Creative Director
Doppelgänger Roma2024 – Present
• Spearhead creative direction for the Womens project, leading the brand identity repositioning strategy. Oversee end-to-end design and development of apparel & accessories collections. Creative direction photoshoots and advertising campaigns in collaboration with the marketing department Key Achievements: •Defined and implemented the brand’s creative vision through market-aligned collections that reinforce brand DNA •Managed material R&D, trade fair participation, supplier sourcing, and samples optimization for production efficiency •Drove cross-functional alignment with production, sales, and visual merchandising teams to execute integrated brand development strategies •Conceptualized 360° campaign concepts (lookbooks, social content, flagship store activations) ensuring brand consistency across all touchpoints Core Expertise: •Trend forecasting & market analysis •Supply chain coordination •Creative team leadership •Omnichannel brand storytelling
Fashion Coordinator
Freelancer2013 – 2024
As a Freelance Fashion Coordinator, I collaborate with a range of fashion companies, from structured to fast-fashion brands. I oversee the full lifecycle of a collection, from its initial design phase to development, and finally, promotion and sales. My creative vision and strategic planning skills have been instrumental in bringing fashion collections to life and driving their success in the marketplace.
Creative Director
I Am Stores2020 – 2023
Creative direction of the brand, style office coordination for fast fashion collection development. Designing campaigns, ecommerce, and social media planning. • Analysis and Trends: Identification of emerging trends through market analysis. • Collection Development: Creation of collections, from material selection to graphic design. • Product Development: Collaboration with product managers for collection advancement. • Visual Merchandising: Coordination and project sharing with the visual department. • Digital Marketing: Creation of campaigns for ecommerce and social media. • Casting and Photography: Creative direction for campaign/ecommerce shoots, model/influencer selection.
Founder / Creative Director
https://www.musaedesign.com/2014 – 2016
Creation, development, and promotion of two mid-high women’s clothing collections, follow-up of all phases, including coordination and commercial management as well as the definition and development of the brand image.
Head of Design
TALLY WEiJL2013 – 2015
Development and design of collections with creative team coordination. Relations with the commercial department and participation in company development plan meetings. • Line manager, reporting to Creative Director Tally Elfassi-Wejil. • Creation and design of collections: Denim/Outwear/Wovens. • Coordination and supervision of research activities of the fashion and graphic design team. • Product follow-up. • Coordination of relations with the commercial office/buyer.
Design Director
MISS SIXTY2001 – 2013
Creative team coordinator, overseeing all collection processes and liaising with various company depart- ments as a design manager. Last four seasons in the role of creative director. 2011 - 2013: Creative Director 2004 - 2011: Design Manager 2002 - 2004: Senior Designer 2001 - 2002: Junior Designer • MissSixty line manager, reporting to Creative Director Wicky Hassan. • Creation and design of collections: Main/Denim/Luxury. • Coordination and supervision of research activities of the fashion and graphic design team. • Collection development coordination with the support of the Product Office and pattern makers. • Supervision of accessories and footwear collection. • Coordination of licenses. • Casting and styling for company presentations. • Selection of advertising pieces and look-book and choice of ADV shots.
Education
Master's degree, Fashion/Apparel Design
Accademia Internazionale D'Alta Moda e D'Arte Del Costume Koefia1997 – 2000